5.11 Helps You Go Kinetic When You’re Dealing With Subterranean Hostiles in the Hot Zone


This isn’t your typical marketing video for tactical gear. 5.11 has teamed up with a host of other brands such as SilencerCo, HK, Geissele, EOTech and others to produce this short that would probably be rated PG-13 (one slight NSFW exclamation) if released in theaters. Back when we had theaters.

Here’s the RUSH: Alpha Team press release . . .

5.11, Inc., the global innovator of purpose-built apparel, footwear and gear, released a video collaboration this week in partnership with Offensive Marketing Group. The video, RUSH – Alpha Team is an action-packed, science fiction cinematic experience comprised of a joint effort with some of the most noteworthy brands within the tactical industry.

The premise of the video is the presence of hostile creatures beneath the Earth’s crust revealed after a series of earthquakes across the globe and the Special Forces teams engaged to eliminate the threat. Rush – Alpha Team is the video portrayal of the Alpha Team, dispatched to the North Atlantic ‘Hot-Zone’ to battle the first emergence of hostiles. This video highlights OPERATION RUSH.

OMG worked alongside 5.11 to carefully select key pieces of apparel and gear – including 5.11’s GEO7 Camo, RUSH100 Backpack and Field 2.0 Watch – that fit the film’s narrative and would also be mission-specific to the characters in the story.

“When OMG approached us about this project, we couldn’t pass up the opportunity to work with such a passionate group of individuals and like-minded brands,” said 5.11’s Vice President of Marketing, Jennifer Glover. “It was OMG’s cutting edge cinematography, visual effects and highly credentialed personnel that were able to showcase our purpose-built apparel and gear in an exciting, entertaining, technically accurate, and innovative way.”

The Offensive Marketing Group was equally excited about the final product, cohesiveness of the project, and overall synchrony of the brand partnerships throughout the process. “Pushing boundaries and leading the charge into a new era of content creation and storytelling with kindred spirits and collaborators is what it’s all about for us. Like 5.11, we are always innovating and riding along the bleeding-edge of craftsmanship in all that we produce.”

In addition to 5.11, OMG engaged several other brands to build authenticity and create a unique viewer experience. Additional partners include Eotech, OpsCore, Arisaka Defense, Heckler and Koch, Geissele, Silencerco, Core Survival, AMG Global Vision, Revision Military, LAG Tactical.





  1. avatar enuf says:

    The night vision was crap. That was not the good stuff.

    1. avatar I Haz A Question says:

      Much cheaper to go with ye olde pirate’s solution, and switch the eye patch over to the other eye when going into the darkness…

      1. avatar enuf says:

        Cheaper sure, but much less effective.

        Green phosphor on the screen of the image intensifier tube is way behind the times. Only the cheapest stuff uses that anymore. Tests have shown a strong preference for white phosphor. After that, the various ways of measuring noise and image quality, today’s image intensified night vision is simply phenomenal. Makes the top grade of just five years ago look like mud.

        For their silly little TactiCool Commercial-Mini-ScFi Movie, they used el cheapo junk to see in the dark.

  2. avatar Cloudbuster says:

    I’m not going to watch a four-minute advertisement, but I’m guessing the takeaway is that my Rural King jeans are not tactical nor manly enough.

    1. avatar Ing says:

      Rural King jeans? What the heck even are those? Would I be correct in guessing that unlike 5.11’s, they’re likely to fit my low-speed, high-drag size?

      1. avatar Geoff "Ammo. LOTS of ammo..." PR says:

        “Would I be correct in guessing that unlike 5.11’s, they’re likely to fit my low-speed, high-drag size?”

        Damn, you too?

        I do believe I’m gonna order me a coupla pair right now, at 10 bucks each :


        1. avatar Matt in Oklahoma says:

          You better look at them reviews first on them jeans

        2. avatar Geoff "Ammo. LOTS of ammo..." PR says:

          *NOW* you tell me.

          I’ll let folks know what I think of them…

        3. avatar Cloudbuster says:

          You better look at them reviews first on them jeans

          I’ve had a belt loop break on one pair and I am sure they don’t have high-fashion fit, but at $10 per pair, I can practically treat them as disposable, and that’s a plus since I live on a ranch.

          I haven’t had anything like the frequency of problems some of the reviewers report.

          For me it’s convenient because Rural King is one of the stores closest to me and I’m there all the time for farm supplies anyway.

    2. avatar I Haz A Question says:

      My EDC, BOB, and full SHTF gear are all tailored for their different need levels, but in all cases the clothing I choose is more “gray man” (sturdy boots and denim jeans) than “Sooper Titanium Tactical HALO Ghost Ops”. I’ve worn various gear and found what works best for me. TEHO, and if anyone here has a bag of clothing matching what’s seen in the video, then all the best to you…because ‘Murica. But for me, if I find myself in a situation where either (1) I need to find my way home or (2) I need to defend my home, I don’t want to attract attention to myself during my travels or – in the case of dropping an attacker while defending the homestead – look like a tacticool operator to the responding LE when they show up to tag the body and take my information. I’d much rather have my clothing lean toward the side of blending in with the crowd.

      Cue the usual troll(s)…

      1. avatar KreebleN'Krag says:

        Couldn’t agree more.

      2. avatar All Hail! says:

        Read, contemplate and live by the infallible words of the peerless ‘I Haz A Question’. Such greatness.

        All Hail.

        1. avatar jwm says:

          The usual troll was cued.

          He has you on a pretty tight leash, doesn’t he.

      3. avatar Dude says:

        Agree about the “look”, but you can wear cargo pants without looking like a tacticool operator.

      4. avatar SAFEupstateFML says:

        Mix of business casual and buffalo plaid with some comfortable boots/sneakers……. what can I say upstate dgaf about being overly tactical or fashionable unless the governor gets involved.

    3. avatar Victoria Illinois says:

      I don’t know who their customers are but, I tried on their pants=low low waist like the young girls wear. They had nothing that was AT the waist. The shirts don’t “give” at all and have that oily coating on them. They also have too-tight sleeves. (I’m a size 10)
      L.L.Bean has better clothes for pocket storage and conceal wear. Their boot-cut pants cover an ankle holster, nicely.( I don’t wear boots.)

    4. avatar jwm says:

      I bought Riggs carpenter jeans. I don’t have a tactical bone in my body. Not even years, decades now, ago when I was military.

      I hunt. The jeans are tough enough to allow me to drag through the brush without ripping or tearing. I have a pair of cargo pants that are somewhat waterproof and weather resistant for when I hunt in snow country.

  3. avatar Casey says:

    I mean, it was a bit tripe as far as complicated commercials go, but it’s far from the least pleasant thing I’ve spent 5 minutes intimating myself with this morning.

    Sound guy needs to learn something other than sawtooth bass-drops, though.

  4. avatar former water walker says:

    I’m guessing I need to work on my tacticool…since I get most to all of clothes from thrift stores I’ll be on the lookout😎I do remember seeing 5.11 pants at Salvation Army. Not my OFWG size😩

    1. avatar jwm says:

      I have bought more high end wool products for next to nothing at thrift stores. My bedroll in my vehicle has 3 nice wool blankets in it.

      Thrift stores rock.

      1. avatar MADDMAXX says:

        Thrift stores rock.

        Got ALL of my cast iron cookware (about 60 pieces) at Thrift Stores for pennies on the dollar, mostly older, already properly seasoned stuff ready to go to work…

  5. avatar MouseGun says:

    Subterranean hostiles? Screw chinesium tactical gear, you need an assault rifle with a chainsaw bayonet!

    1. avatar Darkman says:

      5 gallon can of poor man’s Napalm and a Tannerite target.

      1. avatar MouseGun says:

        Would that close an Emergence Hole, though?

        1. avatar Darkman says:

          Just burn everything in the vicinity. If you need to close a hole just add MORE Tannerite. I’d say somewhere close to a 5 gallon bucket full. I know that much will disintegrate a full size 92′ Ford Econoline Van.

  6. avatar D.J.U. says:

    I’ve just never found a reasone to wear expensive apparel much less most of what they push in all of this. I don’t wear or try to wear anything with the company’s name on it it I’ve gotta pay for it. Im not going to pay someone else or the company they represent to adertise for them if I can help it. Some of the company’s mention make some very good items, but in my poor unassuming life I generally get by very well with the lesser expensive and generic, even when tactical practicality is the need. So let they pay me or don’t try to sell me overpriced hibrow goods.

  7. avatar Tim says:

    A little bit Starship Troopers, a little bit “Hero’s Duty” from Wreck-it Ralph!

  8. avatar lew says:

    Not saying anything good or bad about 5.11.

    But the irony of 5.11 is the origin of the brand is from a super hippie Royal Robbins who was a bad ass pioneer in rock climbing. Valley Uprising (documentary) is a great movie that is worth a watch, it gives some back ground on Royal.

    Royal Robbins branded outdoor from many many years ago was of top notch quality. Not sure if they still sell under that brand.

  9. avatar Manse Jolly says:

    I’m not ‘Operator’ enough to finish watching it. Can’t justify the expense either. I’ll stick with Timney triggers and my Lee jeans I guess.

    1. avatar Mark N. says:

      5.11s are probably no more expensive than your Lee’s, and are often available on sale or close out at LA Police Gear. Sturdy and comfortable khakis. I’ve been wearing them for years. A bit of a stretch in the waist, room for your IWB holster clip between the belt loops, and on their classic style, for range days, elastic strips it the lower pockets to hold your AR mags.

      The blue jeans sucked–my Wranglers are much better.

  10. avatar Murma says:

    The earth is hollow!

    1. avatar Miner49er says:

      That’s what Admiral Byrd said, he was there!

      1. avatar Jake the snake says:

        I have often wondered if his account is true. Part of me wants to believe it.

        1. avatar SAFEupstateFML says:

          High jump was a interesting read…….sucks to be us if it is even remotely true.

        2. avatar jwm says:

          It is not hollow and it is not flat.

  11. avatar Defens says:

    Overall, not nearly as much fun as the Dynamic Pie Concepts videos of a few years back. I miss those guys! Had to go back and take a look at the “Art of the Tactical Mag Flip.”

    1. avatar gus says:

      just checked those out. awesome!

  12. avatar gus says:

    actors were retarded. but the credits were badass. they need to do that in regular movies.

  13. avatar Gadsden Flag says:

    Wore 5.11 during summer months working plain clothes. Winter were dress slacks/shirts with tie. Suits for court. 5.11 shirts and slacks were good stuff. They’re boots not so much. Went back to Danner’s. 5.11 logo was very small and, unless you were in the business, the 5.11 was lost on the average citizen. They didn’t know or care what it meant. So much for being tacticool.

    1. avatar tdiinva says:

      It’s not the general public that you are trying to impress with your 5.11 gear. You want to impress your fellow professionals or wannabe LARPers if that’s your game. You want impress actual covert/clandestine professionals then I’ve got two names for you: Duluth and Bean.

      1. avatar Gadsden Flag says:

        tdiinva, I didn’t want to impress anyone. It’s just that my Wranglers and t-shirts didn’t meet dress code. Besides, there was no Deluth back then. Another thing. No one I worked with was impressed with a wardrobe. It was what you could/would do that made an impression. I don’t think anyone has been impressed with LE fashion since Don Johnson in Miami Vice.

        1. avatar tdiinva says:

          I thought you were much younger and talking current world 🙂

          Back when lived in NOVA until a few years ago I found LL Bean clothes to be excellent low observable CCW line. Who was going think a guy in preppyware would be carrying? Since moving to the Midwest Duluth pants fit right in.

        2. avatar SAFEupstateFML says:

          Hush with the ll bean most of NY doesn’t know.

  14. avatar Gadsden Flag says:

    Their. Damn spell check.

  15. avatar MADDMAXX says:

    Try getting air time for that during the DNC

  16. avatar Mark says:

    Its weird seeing this kind of advertising popping up, it make sense but dam I never thought movies and video games would be hit so hard as an advertising medium for tactical gear brands.

    1. avatar arc - The annoying one says:

      Operators gotta operate operationally.

      Understand that almost everyone that is an E4 and below in combat arms MOS is either a millennial or GEN-Z. They are the Call of Duty crowd and money spent on cool stuff that gets them closer to the moto-videos they saw in the recruitment offices, the whole jumping out of planes and kicking in doors, is money well spent.

      Nothing wrong with decent school backpacks, nalgene bottles, hiking books, etc. Less flashy and attention getting too.

      However, I do love my 5.11 72 hour rush backpack. I wish it came in a “civilian” flavor, civ colors, less molle strapping all over it and otherwise more “grey” with the population. Until I get some spare coins, it has to do though. Its seen plenty of use around the world though, even patched one of the straps up.

      1. avatar SoCalJack says:

        I was playing Wolfenstien 3D when I was an E4. But back then we just wanted to look like a civilain when off duty. Now a days, I’m a fan of Vertx, goes with my flip flops.

        1. avatar arc says:

          Yep, Warcraft, studying, anime, among other stuff here. Most people wanted to look like a civ when off work and couldn’t wait to get out of uniform, but when running ranges, it’s tacticool all the way. One guy’s flack was 35-45Lbs alone because it was packed with so many little odds and ends that he didn’t need.

          The issued day back or “assault pack” was pretty much junk, the newer USMC pack is better but still junk, so backpacks were pretty much a given to be replaced. Most people have at least one bag and I stood in the MCX for quite a while looking at them before picking one.

  17. avatar Muckmuch says:

    The thing I thought of while watching it was gears of war and stranger things.

  18. avatar possum says:

    Subterranean Hostile’s,? You meen like fish worms, I’ve got a bag full of Robins for that.

    1. avatar SoCalJack says:

      When I saw OMG. I was thinkin’ is it Friday yet, then I remembered, Sorry Honey It’s Thursday!

  19. avatar JW says:

    Wow. Hunting prairie dogs has really changed.

    1. avatar The Crimson Pirate says:

      Now that was the best comment here.

  20. avatar The Crimson Pirate says:

    Thunderin’ Jayzus!

    5.11? LL Bean? Dultuh? Ok, Ok, I’ll give you Duluth, but is there no love for Carhartt here? Am I the only one? Say it isn’t so!

  21. avatar Ragnar says:

    Spending so much money and effort to maximize reality for an advertisement; yet they screw so many things up.

    In all of my years of wearing NVGs, I have NEVER had a set that makes that capacitor charging “whine” sound when turning them on. It reminds me of camera flashes from the 1980’s. Hollywood and even “professionals” like OMG can’t get it right.

    Speaking of NVGs; why the heck is the pilot flying low-level at night not wearing NVGs. And don’t even get me started on why he is wearing a white flight helmet.

  22. avatar Logan says:

    Pretty sure the Hostile Subterranean thing was a reference to Buffy the Vampire Slayer season 4. That’s what the Initiative called vampires.

  23. avatar busybeef says:

    5.11 gear aka PLEASE SHOOT ME FIRST clothing.

  24. avatar PMac says:

    Man a lot of haters here. I thought it was a cool video.

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