If you’re Maxpedition, you have one big problem – everyone and their brother’s turning out MOLLE-type gear and assorted pieces of tacticalia, usually at lower prices. It may not be of the same quality, but most buyers can’t tell the difference (or just don’t care). The Carson, California-based company could try to lower their prices, but that’s a race to the bottom. Maxpedition’s president Tim Tang tells TTAG that the solution is to go upmarket . . .
They’ll still produce their popular legacy gear line, but Maxpedition’s rolling out their new AGR (Advanced Gear Research) premium gear this week here at SHOT. What’s different? To start, they’ve made it lighter with the judicious use of a new hexagonal honeycomb material that’s more abrasion and tear-resistant.
Instead of the usual MOLLE or PALS attachment system, Maxpedition’s come up with a web-based lattice arrangement they’re calling the modular attachment lattice system. It’s made of composite polyurethane thermoplastic. It’s thinner, but still compatible with all their legacy pouches and miscellaneous attachments.
They’ve updated the zipper pulls (new loops) and webbing (seatbelt material) for added strength, functionality and comfort. And they’ve even updated the attachment method on the line’s new pouches using a one-piece PJC clips.
They’re bringing out six new packs, six pouches in three different colors (that’s the Wolfspur tactical man purse with concealed carry capability, pictured above) and a bunch of miscellaneous hardware in the new AGR line which should hit stores in late spring. Expect to pay a premium of about 10% over the price of similar legacy Maxpedition gear.
