5.11 Launches 5.11 ABR (Always Be Ready) Academy at Company-Owned Stores

5.11 ABR Academy always be ready

courtesy 5.11 Tactical

5.11 Tactical is expanding beyond selling clothing and gear. They’ve just announced that they’ll be offering free training classes they’re calling ABR (Always Be Ready) Academy in their company-owned stores around the country.

The classes will cover five general topics; trauma care, self-defense, everyday/concealed carry, fitness and outdoor adventure. Here’s their press release . . .

Irvine, Calif. (March 12, 2019) – Global leader in innovative tactical apparel, footwear and gear, 5.11 Tactical, is officially launching a program of instructional classes hosted at its 45 company-owned retail stores throughout the U.S. The 5.11 ABR (Always Be Ready) Academy events are free to the public and will be held monthly at different company-owned retail locations nationwide. The 5.11 ABR Academy shows 5.11’s commitment to the 5.11 Always Be Ready mentality extending beyond just a customer’s apparel, footwear and gear.

“One of the main focuses of 5.11’s company-owned retail expansion plan is to make 5.11 stores experiential retail destinations,” said 5.11’s Senior Vice President of Retail, Jeff Roberts. “We will provide our consumers with not only the gear they need to be ready – but also practical experiences to help them be prepared too.” Roberts continues, “Our 5.11 ABR Academy program will transform our stores into more than just a point of sale – they’ll serve as the interactive consumer destinations we always intended for our stores to be.”

The clinics themselves will provide attendees with lessons in readiness skills within five main areas of training: trauma care, self-defense, everyday/concealed carry, fitness and outdoor adventure. Each class will be hosted by certified experts in each field and provide consumers with first-hand learning and guidance in these areas of practice. The 5.11 ABR Academy mission is to empower the community to “Always Be Ready.”

To learn more about 5.11’s ABR Academy and see a list of events nationwide, please visit: www.511tactical.com/ABRAcademy

For more information on 5.11, its product offerings or in-store events, please contact: [email protected].

About 5.11 Tactical
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel, footwear and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who always have to be ready. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling tactical gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/.  Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

comments

  1. avatar DapperGunsmith says:

    Launches? Launces, lanches, lunches?

  2. avatar strych9 says:

    Free trauma classes? Free?

    That’s something everyone should jump at.

    1. avatar JD says:

      Lol I agree. But no one on this board will…

      1. avatar Geoff "What's a head good for, if you can't play with it?" PR says:

        “Lol I agree. But no one on this board will…”

        As usual, ‘JD’, it shows how little you know.

        Is there anything you’re good at, besides being a pompous ass?

        1. avatar JD says:

          Yes, I’m also good at knocking people the fuck out.

        2. avatar Geoff "What's a head good for, if you can't play with it?" PR says:

          “Yes, I’m also good at knocking people the fuck out.”

          All hat, no cattle.

          All talk, and no walk…

          *snicker* 😉

        3. avatar Geoff "What's a head good for, if you can't play with it?" PR says:

          BTW, ‘JR’, you do realize TTAG logs the IP addy of every single comment?

          I’ll be happy to ‘take one for the team’ knowing you’ll be in a jail cell praying you won’t be Bubba’s ‘girlfriend’.

          Well, that’s provided you make it to that jail.

          I carry, and will use it to defend myself from an attack, like if someone does to me a grievous injury, like trying to “knock me the fuck out”.

          I suggest you start practicing for your police mugshot… 🙂

        4. avatar JD says:

          Lmao! No, no you wouldn’t.

        5. avatar Geoff "What's a head good for, if you can't play with it?" PR says:

          “Lmao! No, no you wouldn’t.”

          Try it, and find out… 🙂

        6. avatar JD says:

          Yawn, if we ever met face to face, you would have a different attitude. 🖕

      2. avatar tom says:

        Show me where a free trauma course is and I’ll definitely go

  3. avatar SoCalJack says:

    This is great! I can see moderates and left-leaning folks, who might be anti-2A, but dont want to be sheep attending these. This will shift their mindset and open their eyes. IMO, this is how a company can contribute, directly and indirectly to, supporting 2A. I wish 5.11 success.

    1. avatar strych9 says:

      Indeed.

  4. avatar RF s a BFBD says:

    Expect a room full of a lot of dudes that are 50lbs over weight, with a douchebag goatee, and lots of tan 5.11. It will be like a gathering of the B-Team.

    1. avatar JD says:

      Or a gathering of ttag regulars.

      1. avatar Silly Putty says:

        Am I the only one here who remembers when a 5.11 was a tough crux? Now today, 12 year old girls are eating 5.11s for breakfast.

        (Clueless what I’m talking about? Well then JD is probably right about you)

        1. avatar Petzl says:

          @ Silly Putty

          Actually, 5.11’s were just starting to get tough, 5.10’s, not so much. But every gym is different, blame your route setters. Outside, 5.12’s and above are still challenging.

      2. avatar Geoff "What's a head good for, if you can't play with it?" PR says:

        “Or a gathering of ttag regulars.”

        Awwww, lookie here at ‘JD’. Isn’t he just soooo cute?

        He’s really pissed off that no one here bows at his (stinky) feet and recognizes how great he is (in his own mind).

        Bugger off, ‘JD’. The adults are talking… 🙂

    2. avatar SoCalJack says:

      Most of these folks look like regular everyday people and these are the one we want attending these:
      https://youtu.be/wd_T4DDZD6A
      Apeture Fight Focus held the training session in a 5.11 store in N.C.

  5. avatar Ragnar says:

    5.11 makes good products. They support the “freedom” and Pro-2A communities. Overall, this is a positive step and I support them.

    Save the hate for the Dick’s and Nike stores.

  6. avatar GlockMeAmadeus says:

    Tactical panse will be banned when Empress KAMALA seizes the throne. They cause deep rooted “police anxiety and fear” amongst POC. Skinny jeans will be the new attire for the kick in the door crowd.

  7. avatar Carl B. says:

    Good for 5.11. Excellent company.

  8. avatar raptor jesus says:

    Nothing tells you someone is carrying (a.k.a. – HEY BAD GUY – SHOOT THAT GUY FIRST!) more effectively than 5.11 or Propper clothing.

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