How do we influence the marketplace to make it more to our liking as freedom-loving men and women? Simple economics, that’s how.
The National Football League has failed to rein in anti-American displays, angering plenty of fans. It looked bad enough last year when Americans learned the Defense Department paid a whopping $53 million for patriotic PR. Millions of that went to the National Football League, disappointing many who thought those displays were heartfelt, freewill gestures recognizing our servicemen and women.
Now, with the start of this year’s football season, we’ve watched a certain second-string quarterback and social justice warrior lead disrespectful expressions during the national anthem and other players have jumped on the bandwagon, offering the black power salute as well.
Everyday Americans have reacted. Until this year, the NFL’s ratings steadily grew with each passing year. This season, the NFL’s ratings are in a free fall, with ratings already down to 2007-levels. Since the start of this season, ratings have dropped 17% for Sunday Night Football alone, costing broadcasters (and by extension. the league) precious ad revenue. Imagine the league negotiating for the 2017’s season, trying to command this year’s ad rates with 2007’s audience numbers (or 1970s viewership, if current trends continue).
Clearly, the message from the “little people” – freedom-loving Americans – grows louder in the ear of the NFL Goliath with each passing week of declining numbers. The NFL will either reign in these overpaid social justice warriors or this might be the first Super Bowl in a long time where ad rates are lower than they were the previous year.
People of The Gun can and have used their own economic power to influence the marketplace in a similar fashion.
You may remember when Troy Industries training division hired the former Chicago Police Superintendent Jody Weis. The same Jody Weis who campaigned endlessly to ban scary black guns and inflict all manner of gun control schemes upon not just residents of Illinois, but the entire nation. Mere months before his hire at Troy Asymmetric, Jody Weis penned an OpEd in the Chicago Sun-Times dancing in the blood of Newtown victims, claiming America would be safer if we only restricted civilian gun ownership, including banning many – if not most – of the products Troy Industries’ turns out.
The attention Weis brought to Troy Industries illuminated training division instructor Dale Monroe.
Elephant-minded gun owners recognized his name as the partner of Lon Horiuchi. Horiuchi, an FBI sniper, shot Randy Weaver’s wife at Ruby Ridge while she was armed only with an infant child. Why did Dale Monroe inspire even more white-hot anger? Monroe, according to the LA Times, said he also would have taken the same shot if Horiuchi had not fired first.
Troy Industries has stood by Monroe. In a statement posted at Facebook, Steve Troy closed with, “We are proud to have him on our team.” Troy Industries has worn that distinction for three years now as many People of The Gun nationwide continue to shun Troy products to this day.
Which brings us to Under Armour. The Baltimore-based clothing and equipment brand shamelessly dumped the lead figure of their first-ever female hunting ad campaign, Sarah Bowmar. Why? Because a social justice warrior from Illinois, Kelsey Brickl, got a few hundred online petition signatures and demanded Under Armour fire Mrs. Bowmar after Bowmar’s husband legally harvested a black bear using a spear. Hunters pushed back, burning Under Armour gear or donating it to homeless shelters.
How do we – as the Davids of the world – press our message to a Goliath like Under Armour? We, as a group, cut off the revenue stream. More than just individuals refusing to not buy Under Armour products.
Why should we, as The People of The Gun, continue to support companies like Under Armour who don’t support us? A logical question, but it’s more than that. We can make it painful for companies that market to gun owners to adopt anti-gun, anti-hunting positions…or hire those who have spent a lifetime trying to strip our rights away.
With a little bit of effort, including a few articulate, well-placed emails or phone calls, we Davids of the world can get the attention of the Goliaths, encouraging them to come around to our way of thinking. Or we can help them fall on their faces, as has happened to Troy.
Make no mistake, we far outnumber radicals like Kelsey Brickl who agitate for “social change.” Remember, barely 2% of the population view gun control as among the nation’s most pressing issues. Even in my home state of Illinois, where we have a relative paucity of gun owners, one in six residents has a firearms owner’s identification card. That’s a whole lot more than a 2% fringe group.
The People of the Gun can always take the opportunity to encourage the Goliaths of the world to listen to us. Remember: the bigger they are, the harder they fall.