National Geographic Magazine April 1910: Blast from the Past

Remington ad (courtesy National Geo≠graphic)

Wow, that’s a lot of ammo. Still, back in 1910, no one took to Al Gore’s internet to equate trophy hunting with baby killing. African hunters killed a lot of game. Note the appropriate use of the word “clip” in this National Geographic ad — although it did nothing to stop subsequent gun muggles from misidentifying mags. UMC stands for Union Metallic Cartridge Company of Bridgeport, Connecticut. The NatGeo ad indicates the increasing coziness between Remington and UMC, which led to . . .

their merger two years later (1912). UMC made cartridges at their Bridgeport factory until 1970, in a plant that once boasted Connecticut’s highest structure: a 190-foot red brick “shot tower” where workers dropped molten lead from 133 feet into vats of cold water six feet deep. That must have been quite a sight. And sound. [h/t Frank Williams]


  1. avatar gs650g says:

    Natgeo would never run a gun ad today, it would cause a hissy fit.

    1. avatar Avid Reader says:

      I gave up on them years ago.

    2. avatar Mikial says:

      So true. Now they’re a bunch of Liberal vegans.

      1. avatar js says:

        I can never figure out how they got from Vega to here. And they seem perplexed themselves when I ask them.

    3. avatar Frank in VA says:

      It’s sad. I loved the magazine as a kid. For me, it was like an illustrated atlas of potential Indiana-Jones-style adventures. Plus there were boobs on occasion.

      1. avatar Wilson says:

        “Plus there were boobs on occasion.”

        A man after my own heart.

  2. avatar Big E says:

    Ahhh, the good old days.

    So what caliber is that, .35 Rem?

    1. avatar jwm says:

      could have been. That’s a model 8.

  3. avatar Priest of the center mass says:

    That’s what you need to stop a gorilla.
    (too soon)?

    1. avatar Prudikal says:

      it has to be 22.3 years for it to be funny 😉

  4. avatar Andrew Lias says:

    What a cool ad, I’d be all about the police version with a 15 round mag. Talk about an obscure object of desire!

  5. avatar Dave says:

    Loading with a stripper clip was pretty revolutionary back then. Churchill once praised the fast reloading of stripper clips when he carried a C96 broomhandle as a soldier.

    1. avatar RocketScientist says:

      Was it though? Military rifles had been using stripper clips for, what, 20-30 years by that point? Or am I misreading/understanding your point?

  6. avatar anaxis says:

    I’ve wanted one of those rifles ever since seeing the one my uncle owned when I was about 9. For some reason I remember that the way the barrel moved back & forth fascinated me. IIRC he traded it for a real-deal Union-issued Springfield trapdoor.

  7. avatar gs650g says:

    Blacks leading camels carry ammo.
    Not politically correct at all today.

  8. avatar Rimfire says:

    So true with the stripper clips of the day; when Russia ordered mass quantities of Winchester 1895 lever guns (the model with the box magazine) they insisted on the gun being stripper clip ready, Winchester complied.

  9. avatar Publius says:

    I had the chance to buy one of those rifles a few years back, but I passed because it was chambered in .35 Remington, which is very difficult to find (though I think I’ve seen an increase in companies making new ammo for it). Shame, it was a great price.

  10. avatar LHW says:

    Oh, how things change.

Write a Comment

Your email address will not be published. Required fields are marked *

button to share on facebook
button to tweet
button to share via email