The Firearm Blog Tag-Line Tango: The Truth About Guns?

In the original [I would say only] version of The Producers, Broadway Director Roger De Bris emerges from a dressing room to confront the producers in an evening dress. “What do you think?” he asks the gob-smacked Max Bialystok and Leopold Bloom. “Be brutal. Be bru-tal!” Someone must have given The Firearm Blog the same instruction for this fisk of gunmakers’ tag lines. The companies in question (and our advertising reps) might file this one under “don’t bite the hand that feeds” but we applaud TFB for telling it like it is. Or at least as it’s perceived to be. Enjoy.


  1. avatar oldandshaky says:

    What! No Magnum Research? How about, “If you can lift, you need it!” Another video please!

    1. avatar Mike in Minneapolis says:

      Yer right. It could have been soooo much funnier..and ironic.

  2. avatar Tom in Oregon says:

    That was some funny stuf.
    And pretty spot on. I liked the one for Colt.

  3. avatar Rusty Chains says:

    That was fun, thanks!

  4. avatar the ruester says:

    Hi Point; your boat is drifting away!

    1. avatar tmm says:

      They might be party to that tragic boating accident…

  5. avatar Cucamonga Jeff says:

    That crack about Walther, sad but true. Their products are good but their marketing is non existent.

  6. avatar Andrew Lias says:

    Jennings-It’s dangerous to the person on the other end too.

    1. avatar tmm says:

      Which one is the person at the “other end?”

      1. avatar pyratemime says:

        Pick one… and it need not be someone in a straight line from the breech to barrel.

  7. avatar 10mm says:

    Haha love the jab at Steyr.

    1. avatar Tom in Oregon says:

      Me too. And the more I thought about it, the more truth it became.

  8. avatar DickDanger says:

    Ruger; we make the the Mini-14 and those sweet single action revolvers……and a bunch of other stuff no one’s bought.

    1. avatar Sian says:

      10/22, one of the best-selling rifles basically since it was introduced

      Mark pistols, same

      LCP: they’ve been selling the crap out of these

      LC9, LCR, American Rifle is a hit…

  9. avatar DickDanger says:

    Ruger; we make the the Mini-14 and those sweet single action revolvers……and a bunch of other stuff no one’s bought.

    1. avatar Wood says:

      Except the .22lr pistols and the 10/22. Iconic top sellers.

      1. avatar 16V says:

        Ruger 10/22 – north of 5 million

        Marlin Glenfield 60 – north of 11 million

        The 10/22 has more accessories, but it’s 2:1 there’s a Model 60 in the house. Which is the icon again?

        Just sayin’….

  10. avatar Milsurp Collector says:

    One of the best in the comments section:

    Ruger: “Supporting the 2nd Amendment since July 2002”

    1. avatar J- says:

      Ruger: “Our founder had to die before we could start making cool stuff.”

  11. avatar Other Tom in Oregon says:

    Kel-tec: We make ugly guns for gun broker resalers at 2x msrp

  12. avatar RockOnHellChild says:

    Barrett was the best.

  13. avatar jwm says:

    What? Wait? Remington is claiming to be a gun company? What alternate reality did I wake up in?

    1. avatar Indiana Tom says:

      A long time ago in a galaxy far away, Remington was on the light side of the force. Then Cerebus seduced it to the Dark Side.

      1. avatar jwm says:

        I hear they got milk and cookies on the dark side. Personally, I prefer the Far Side.

  14. avatar FormerWaterWalker says:

    So much for the non-political political talk-and no ragging Taurus or Kel-tec? I lol’ed once…

  15. avatar James in AZ says:

    HK: Meticulous contraptions that happen to be called guns.

    1. avatar Nick says:

      “Made in Germany”. ‘Nuff said?

      The Germans have a propensity design any mechanical contraption with unnecessary complexity.

  16. avatar foodog says:

    Winchester. Not your Rifleman’s Rifle any more.

    1. avatar CameronB says:

      the gun that won the west, Now made in japan.

  17. avatar AR says:

    Browning: truth.

    Do those ladies know what that sticker is on the back of their SUV? It ain’t Bambi.

  18. avatar Jk says:

    HiPoint: you get what you pay for.

  19. avatar GRW says:

    Glock: “We’re really sorry your department couldn’t afford Sigs back in the day.”

    Colt: “If we haven’t stolen an idea, it’s not worth making.”

    Colt: “Proud 2A supporters, right up until a foreign maker cuts into our market share.”

    Walther: “We make more than just .22 clones…. oh that’s right cross the street so you don’t have to deal with us.”

    Taurus: “Russian Roulette, it’s not just for revolvers.”

    Remington: “We already found the lowest bidder so you don’t have to bother comparing quality with the Mossberg anymore.”

    Jimenez Arms: “Proudly changing our name so you can’t sue us since 1978.”

    HiPoint: “You don’t need a safe if the kid can’t lift it.”

    Kel-Tec: “Proud makers of those phantom rifles you can never find and some other crap that even Taurus made better.”

    1. avatar Jk says:

      Lol @ Taurus. So true.

  20. avatar CameronB says:

    Marlin: the hollowed husk of a once great company.

    1. avatar Nick says:

      There are a lot more that could apply to as well, many stricken by the same affliction as Marlin.

  21. avatar Geoff PR says:

    North American Arms (Mini-Revolvers) “The proof that size doesn’t matter.”

    1. avatar Tom j says:

      Magnum Research
      “Because size matters”

      North American Arms
      “No it doesn’t”

      Or, based on previous stories
      “Oh the places you’ll go”

  22. avatar Tex300BLK says:

    The one for Browning is so true. In the neighborhood where my parents live if you hear a truck with a flowmaster/loud exhaust driving by, 10:10 times it has a Browning sticker in one corner of the back glass and an Austin Highschool sticker in the opposite corner of the window.

  23. avatar Brick says:

    Best one for Hi-Point:

    Hi-Point. Because you don’t want to spend a lot to get the seventeen dollars in that guy’s wallet.

    credit to schizuki on TFB

  24. avatar Ralph says:

    A better Glock slogan could have been lifted from the Volvo ad in the movie “Crazy People.”

    Buy Glocks. They’re boxy but they’re good.

  25. avatar brian says:

    Browning cracked me up!

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