Words matter, we’re told. Which is why I had to play this anti-attack ad attack ad twice. First time through I thought Virginia Senate hopeful Glen Sturtevant was anti-gun rights. When I heard the closing comment “As parents, we support zero tolerance for gun violence” I just assumed he was an anti. I mean, I’ve never heard the pro-gun rights side use the term “gun violence” like that. I like it! We’re anti-gun violence, too! More than you! Don’t create laws on gun purchases. Enforce existing laws against gun violence. Punish the offenders! That approach steals the antis’ thunder and focuses attention on those who commit the violence with firearms, not the guns themselves. It’s so simple, it just might work! Your thoughts?