Over the course of the last week, TTAG asked our Armed Intelligentsia to vote for their favorite new products of 2014. Over a thousand readers responded to our call. So now we’re proud to announce TTAG’s Readers’ Choice Award winners for 2014. Our first winner is in the new-for-2014 ammunition category: Winchester’s W Train & Defend ammo. W T&D won the award by an impressive 30 percent margin. And for good reason . . .
As the Winchester press release [below] relates, W T&D ammo “pairs range-ready Train rounds with technology-driven [hollow point] Defend rounds, both designed to limit the recoil felt by the shooter.” The unique selling point: you can’t tell the difference between the rounds when firing. So you can train as you mean to fight. I mean, defend.
Price-wise, Bass Pro Shops sells 50 rounds of 147-grain 9mm WT&D FMJ ammunition for $15.99. Twenty rounds of 9mm 147-grain 9mm JHP Defend ammo will set you back $21.99. So Train & Defend is priced to go. And go it will. Congratulations to Winchester for producing an innovative product recognized by discerning consumers as best of breed.
Here’s the original press release from Winchester:
With the growing number of ammunition choices at the retail counter confronting the influx of first-time gun owners, Winchester Ammunition has created the new W Train & Defend™ brand which provides a straightforward process when choosing training and personal defense rounds.
The W Train & Defend ammunition system is designed to provide threat-stopping power with less recoil to the shooter. The system pairs its range-ready Train rounds with technology-driven Defend rounds, both designed to limit the recoil felt by the shooter. This system provides a perfect solution for new shooters, especially women, who are interested in training to become proficient with their personal defense ammunition.
“The influx of new female shooters to the outdoor/shooting sports category is significant and we are committed to making their experiences positive when it comes to selecting the appropriate gear, which includes ammunition,” said Brett Flaugher, vice president of sales, marketing and strategy. “After an extensive amount of research, we believe this line of quality products will serve a community of new shooters and others who are excited to learn more about target shooting and personal defense, as well as responsible gun ownership.”
The Train rounds of the W Train & Defend system are identified with a prominent “T” on the package. Winchester developed these training loads not only with reduced recoil characteristics, but lead-free primers for improved indoor range acceptance. Packed in 50-count boxes, the Train offerings themselves are also distinguishable from their Defend counterparts with brass shell cases and full metal jacket bullets.
The system’s ballistically-matched Defend rounds are also easily identifiable on the shelf, featuring a prominent “D” in a 20-count package. The high performance rounds were developed for threat stopping power. Utilizing Winchester’s advanced bonding technology, the Defend ammunition features jacketed hollow point bullets and nickel-plated shellcases, making them easily distinguishable from the training ammunition.
The packaging for W Train & Defend ammunition includes relevant data such as bullet type and weight, the caliber and whether the rounds are for training or defense purpose, providing straightforward information in an easy-to-read format.
For more information about Winchester W Train & Defend brand and all Winchester Ammunition products, visit www.winchester.com, or connect with Winchester on Facebook at Facebook.com/Winchester
TTAG Readers’ Choice Awards methodology
The Readers’ Choice Awards poll was conducted using a custom on-line polling application. It presented each respondent with a list of options for each category, pre-selected by TTAG’s editors. Respondents could either select from the list, choose not to respond, or add an additional option at the bottom. Added items were displayed to all subsequent respondents (any item worthy of “Item of the Year” would, in theory, be added fairly quickly by respondents). Items which were not relevant (outside the time frame or irrelevant responses, like “my homemade ammo” for best ammo of the year) were periodically removed; all associated votes for that item in that category were eliminated as well. Respondents were discouraged from voting multiple times by having their IP address recorded and banned from making subsequent responses. The polling period lasted 7 full days and elicited 1,104 responses.