“Taurus International Manufacturing, the US division of Forjas Taurus [has] fired multi-year CEO Mark Kresser,” gunnuts.net reports. “Based on the information received, Mark’s firing was a sudden change for a company that had been attempting to re-invent its image under his leadership in the past several years.” Last week, Brazilian ammo maker CBC/Magtech upped their stake in Taurus, purchasing a controlling interest. No doubt Kresser’s departure is tied to the takeover. TTAG’s sorry to see him go . . .
Kresser was open and honest about Taurus’ challenges; specifically lousy customer service and quality control issues. [Click here for Dan’s no-holds-barred interview.] He had taken significant steps to address both. Kresser also oversaw a major rebranding campaign (“Carry On”) and the purchase of Diamondback Arms, Taurus’ attempt to stake a claim in the then-booming AR biz.
The new US CEO inherits a company in better shape than before. We shall see what he or she does with it.