TTAG keeps track of its Facebook likes relative to our competition and pro-gun control pages. Nick just added Everytown for Gun Safety to our [proverbial] hit list. Wow. How did Everytown get 362.1 likes in the four days since they wrested control of the page from the pro-gun “squatters” who launched it (five days previous to the takeover)? The reason is that it’s not the same page — Moms Demand Action gave up one of their more popular Facebook pages to the cause. The old “Demand Action” page is now branded six ways from Sunday as “Everytown for Gun Safety,” making it seem like the page has “grassroots appeal” and massive traction or something. It’s another brilliant PR strategy from the well paid Bloomberg employees at Moms Demand Action, but as with everything else these gals do it’s all smoke and mirrors. Nothing is how it really appears.