There’s a stereotype that Americans are more business focused and Europeans tend to take life easier. And just like most stereotypes, its based on a grain of truth. Americans take fewer days off, get fewer vacation days, and tend to identify ourselves by what we do. Europeans, not so much. But while I subscribe to the American idea of working too hard and over-achieving, there is one tradition I’d love to see imported from the Eropean IWA to the American SHOT Show: the in-booth bar . . .
At the SHOT Show there’s always one or two booths that wheel in a keg after business hours are over and hand out beer, but it always seems like an after-thought. The booth wasn’t designed as a pub, so getting a drink can be somewhat awkward. But over on the other side of the pond, it seemed like every major firearms manufacturer had a VIP section with a fully stocked bar. In the mornings, there was more catering staff floating around replenishing the distilled provisions than there were attendees. And for the biggest names, the entire booth was built around the bar — like Beretta’s here.
For the members of the firearms media, SHOT Show is a lot of work. Four full days of pumping marketing people for info, fondling every new firearm, walking miles around the show floors every day. Would the ability to float from booth to booth, never letting your mojito run dry make it better? I dunno. But it’s worth a shot. A delicious, enjoyable shot. Make it a double, actually.