High-concept, high production value video ads aren’t new. Hornady had their silly Zombie Max ammo videos a few years ago, and Ka-Bar recently joined them in undead-themed video amusement. The wordless video shown here is in a whole different category, though: the scenery is straight from the nihilistic The Road and the soundtrack is straight from Fallout 3.
In addition to their recent Rastafarian Zombie Under Siege parody, Ka-Bar also ventured into this grim Primary Weapons’ vision of the post-Collapse world (complete with mystery meat) in their No Ammo Required video.
These videos can pack some gripping entertainment into just a few minutes of wordless cinema. I don’t know about you, but they’re just too dark for me to get very excited about the products they depict. No matter how good a product is, the idea of bleeding/freezing/starving to death with it in my hands just doesn’t make me reach for my credit card. You?