TTAG has a lot of firearms industry types reading the site. Rest assured, we never sell your info to third parties. But we do talk about you to these for-profit gun guys. During a recent chinwag I discussed our readers’ psychology with a man whose brand means over-priced military-born products—even though they [now] sell competitively-priced products specifically fashioned for the civilian market. “We have loads of market research,” he said. “But we still don’t know how gun buyers (that’s you!) decide to purchase a particular gun. How they move through all the information out there to the point where they’re actually ready to buy a new gun.” Care to share?