God bless America. While American business owners face a maze of bureaucratic red tape that would confuse Tal Brodi (gratuitously enough), nothing stands in their way when it comes to making a buck. I mean, creating innovative products and services. Hats off to Illinois firearms trainers O2DA for their new Business Defense training. Their website might be as busy as a Chicago cop on a summer night but their marketing message is both timely and focused. Check this little PR ditty from co-founder Mike Smock [via ammoland.com] . . .
At Pulse O2DA, we believe that the next several years are going to get dangerous. Disgruntled employees, organized gangs, domestic and foreign terrorists, union thugs, and rioting mobs have all placed businesses in their cross hairs. Half of the United States of America now view business as the enemy, spurred on by a political class fanning the flames of class warfare.
Conventional mechanisms like law enforcement, the judicial system and business insurance coverage will not cope with these increasing dangers, and will no longer provide the level of security that business owners have come to expect. Prudent business owners understand that they need to provide for their own defense and security.
What’s going to work? Teammmmwork! Smock’s partner in anti-crime, Marine Ron Danielowski, reckons businesses need to defend themselves against the 99 percenters by putting together their own little SWAT team.
We will teach you and a select group of your employees how to defend your lives and livelihood. You will learn three weapons systems – handgun, shotgun, and rifle, and the small unit tactics necessary to operate as a cohesive fighting unit. The training you receive from us will be equal to, and in many cases better than the training provided to your local law-enforcement SWAT teams.
Our instructors all come from significant military and law enforcement backgrounds. We start by teaching you how to eliminate the threat before the authorities arrive. We train you on exactly what to do from identifying the threat and the firing of the first shot, to the arrival of the first responders.
You know, if Pulse 02DA’s main premise were true—if multi-employee American businesses faced organized violence on a regular basis—this training would be flying off the shelves (or something like that). And who knows? It may become true.
And OK, yes, it is true for, say, a liquor store operating in an economically deprived area. Or a jewelry store. But I’m thinking that failing an outbreak of violent class warfare, there are only two ways Pulse 02DA’s training is going to really take off:
1) Biz owners get some kind of insurance discount for taking the training or
2) The company can sell it as a fun-day-out team-building exercise.
Insurance-wise I think a company’s rates would go UP if it tooled-up. And somehow I don’t think Pulse 02DA thinks of itself as executive entertainment:
We don’t teach competitive shooting or recreational gun handling skills. We teach a devastatingly effective gun fighting methodology we created called the Pulse Engine, a method that quite simply unravels an adversary.
Good luck selling that to HR. But hey, what do I know? Smock and Danielowski are chasing the dream by selling the nightmare. And why not? Non semper erit aestas. It will not always be summer.