Southwick’s 2010 Top Hunting and Shooting Brands

Foghorn is TTAG’s resident stat cruncher and data debunker. Far be it for me to cry foul here—lest some Southwick Associates shooter miss my blaze orange hat and start blasting away. So I’ve put all the disclaimers and stuff at the bottom of the page (after the jump) for those who believe that there are lies, damned lies and marketing surveys. I don’t think there are any surprises here, and not a lot of depth neither. But I reckon we should keep an eye on the Freedom Group’s toptastic firearms-related brands over the next few years. Can the man who helped Home Depot into the doldrums and Chrysler into taxpayer-supported bankruptcy defend and extend Remington’s remarkable run? Watch this space. And the winners are . . .

• Top rifle brand: Remington (17.5% of all purchases)

• Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)

• Top muzzleloader brand: Thompson Center (31.9% of all purchases)

• Top handgun brand: Sturm Ruger (16.7% of all purchases)

• Top scope for firearms: Bushnell (17.1% of all purchases)

• Top rifle ammunition brand: Remington (25.3% of all purchases)

• Top shotgun ammunition brand: Winchester (31.9% of all purchases)

• Top handgun ammunition brand: Winchester (22.0% of all purchases)

• Top blackpowder brand: Pyrodex (38.7% of all purchases)

• Top balls, bullets, or shot brand: Hornady (28.4% of all purchases)

• Top bow brand: Matthews (17.5% of all purchases)

• Top arrow brand: Carbon Express (27.6% of all purchases)

• Top fletching brand: Blazer (15.8% of all purchases)

• Top broadhead brand: Muzzy (20.3% of all purchases)

• Top archery target brand: The Block (10.3% of all purchases)

• Top decoy brand: Mojo (12.9% of all purchases)

• Top game call brand: Primos (33.5% of all purchases)

• Top reloading bullet brand: Hornady (31.7% of all purchases)

• Top reloading primer brand: CCI (38.2% of all purchases)

• Top reloading powder brand: Hodgdon (37.8% of all purchases)

• Top binocular brand: Bushnell (33.6% of all purchases)

• Top holster brand: Uncle Mikes (19.0% of all purchases)

• Top knife brand: Gerber (15.0% of all purchases)

• Top scent or scent covering brand: Scent-A-Way, Scent Shield (14.7% of all purchases each)

• Top shooting target brand: Shoot-N-C (31.3% of all purchases)

• Top clay brand: White Flyer (51.8% of all purchases)


“This list has been compiled from the 41,923 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in and polls . . .

The marketing data presented here is a summary of a 238-page report that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters broken out by each product category. Current information about what gear and brands hunters and shooters prefer, how many days they spend afield and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.”


  1. avatar Nick Leghorn says:

    Don’t you mean 2011?

    1. avatar Robert Farago says:

      Surprisingly not.

  2. avatar Ralph says:

    What, no award for Top Top or Top Bottom?

  3. avatar Tom says:

    List is no surprise.

  4. avatar Matt G. says:

    I am surprised that ruger is tops in handguns. I shouldn’t be because the sr series is pretty sweet. I just kinda expected Block to be up there.

    1. avatar Tom says:

      Ruger has more of a range than Block. Lots of hunting and plinking hand guns. Think how many Ruger Single Sixes and Bearcats they have sold. Ruger .22 semi auto target pistols are everywhere.

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