Um…yeah. Sometimes there are not words. “Absolutely Safe?” “Accidental Discharge Impossible?” “PAPA SAYS IT WON’T HURT US?” Wow. I mean, WOW. This ad must date sometime between 1891 and 1917. On a side note, I can’t help but observe that Iver Johnson is no longer in business (although they somehow kept the name going until 1971 – in spite of their crack advertising team).
Fellow TTAG scribe Don Gammill sent in a correction on this one…apparently Iver Johnson has come back once again from the dead (corporately speaking):
The Iver Johnson brand is still around, as they just introduced a 1911 not too long ago. I think I mentioned that fact in my review of the gun in the ad (though mine isn’t shrouded like the “hammerless” child-killer model pictured). The URL is IverJohnsonArms.com, and their prospects for success seem a little doubtful if you ask me.