Even after the elaborate launch of their first entry into the AR market (read Jeremy’s review of the SAINT here) Springfield Armory isn’t letting any grass grow under their feet on the handgun side of the business either. They’ll be rolling out five new pistols at this week’s SHOT Show here in Las Vegas. We’ll […]
Springfield Armory is embarking on a bit of a corporate re-branding. According to the gunmaker’s marketing mavens, their “Defend Your Legacy” slogan targets Americans between 25- and 45-years-old. Buyers who know their safety is their own responsibility. Who understand that the good guys have firearms because they’re the best tool for the job of self-defense. That all Americans have a […]
Deep in the desert outside of Las Vegas, Springfield Armory hosted about a dozen gun writers to give us a sneak peek at — and a whole lot of trigger time behind — their new rifle, The SAINT. As you probably know by now, the SAINT is Springfield’s first foray into the AR-15 market. Late to the game? Just […]
If you’ve gotten over the XD-S trigger recall — and I’m not telling you you should — Springfield has a new version of their tiny single-stack concealed carry pistols that you (just) might enjoy shooting enough to actually practice with. The secret ingredient for improved accuracy and ergonomics? Added size and weight. Imagine that . . .
I’m a marketing guy, first and foremost. I was raised that way. From a very tender age, my pater familias drilled into my head how to get past the hype and determine if the advertiser was playing us. So I tend to look at things from a very skeptical, analytical point. But I’m also human. Marketing […]
So I was having my semi-daily chin wag with Fearless Leader today, and talk turned to handgun safeties. RF mentioned he’d seen the Kimber Solo up close and personal, and mentioned that it’s safety was a lot easier to operate (in both directions) than that of the new Ruger. I opined that, IMHO, the Springfield […]