Question Of The Day: Do Depressing Gun Ads Actually Sell Guns?

High-concept, high production value video ads aren’t new. Hornady had their silly Zombie Max ammo videos a few years ago, and Ka-Bar recently joined them in undead-themed video amusement. The wordless video shown here is in a whole different category, though: the scenery is straight from the nihilistic The Road and the soundtrack is straight from Fallout 3.

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High-concept, high production value video ads aren’t new. Hornady had their silly Zombie Max ammo videos a few years ago, and Ka-Bar recently joined them in undead-themed video amusement. The…