Alexis Evidente [Not Shown]: Buy Ruger Guns, Not Stock

I’m not saying that my previous feel for the auto industry gestalt (at The Truth About Cars) led to some excellent investments like, say, shorting GM stock. But if I had assembled a small coterie of automotive-minded investors, I reckon we would have done extremely well. Perhaps even well enough for me to tell my overlords to put it where the sun didn’t shine, and start up a new website. That’s the theory. In practice, I’m hoping that The Truth About Guns will one day earn that same level of interest from the finance folks. Rest assured, TTAG will highlight the biz side of the biz—despite the arms industry’s reticence to give [supposedly] damning data to their enemies. So . . . Alexis Evidente of reckons Ruger stock is not for you. True?