New (Again) from Auto Ordnance: Thompson Custom 1911TC

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Like a lot of firearms manufacturers, Kahr Arms is sitting pretty. The post-Obama, post-Newtown guns and ammo sales surge has been very, very good to them. So good, in fact,…

Gun Review: Kahr PM45

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I told my wife: when you finally make the decision to start carrying I will support you 100 percent. When she decided that 2012 was her year of the gun,…

Kahr Arms Buys Desert Eagle Maker Magnum Research

The general public knows the Desert Eagle® Pistol as a full-size hand cannon, firing .50 cal. Question: why would Minnesota gunmaker Magnum Research sell a Baby Desert Eagle (9mm or .40S&W) or a Micro Eagle? Somehow I don’t think that “The Science of KABOOM” applies to a weapon chambered in .380 ACP. Answer: money. Sure, the Eagle’s brand extensions sell. A cheap BMW or Mercedes sells, too. But brandicide is a slow, irreversible process (Jaguar anyone?). Anyway, thanks to the Desert Eagle and her eaglets, Magnum’s growth has been vigorous. And now the people behind the scenes are cashing in their chips. Kahr Arms has just bought Magnum, as they pursue financial success through acquisition. Press release after the jump.

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The general public knows the Desert Eagle® Pistol as a full-size hand cannon, firing .50 cal. Question: why would Minnesota gunmaker Magnum Research sell a Baby Desert Eagle (9mm or .40S&W) or a Micro…

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Sex. Now that I have your attention…

I dunno. Where manufacturers already have (some) products that would ostensibly appeal to women (guns with reduced recoil, smaller grips, easier disassembly for cleaning) their marketing is…well.. kind of Neanderthal. Hey, baby…look at this one. It’s a girls gun…you can tell because it’s PINK. Um…not so much. Most women I know are far more concerned with features like weight, recoil, and stopping power ratios, far more than what color the bloody thing is. You know. Just like men are.