Spinmeisters facing a publicity crisis are advised to live by the “Golden 24.” What you say to the public in the first 24 hours of a crisis is all that counts. Everything afterwards is just mopping-up. In the first 24 after CNBC aired its expose on self-firing Remington 700s, the gunmaker failed to get out a simple message: the Model 700 is safe. Instead, they attacked the network for its “anti-gun” bias and vilified the network’s experts as ambulance chasers. Both of which were true, but unimportant . . .
What you see above is the Remington Arms corporate response to the CNBC investigation into the Model 700, and the alleged defects and safety problems with the product.