Remington Still Fighting CNBC Model 700 Hatchet Job

Spinmeisters facing a publicity crisis are advised to live by the “Golden 24.” What you say to the public in the first 24 hours of a crisis is all that counts. Everything afterwards is just mopping-up. In the first 24 after CNBC aired its expose on self-firing Remington 700s, the gunmaker failed to get out a simple message: the Model 700 is safe. Instead, they attacked the network for its “anti-gun” bias and vilified the network’s experts as ambulance chasers. Both of which were true, but unimportant . . .

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Remington Arms Lashes Out at CNBC on the Model 700

What you see above is the Remington Arms corporate response to the CNBC investigation into the Model 700, and the alleged defects and safety problems with the product.

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