In days gone by, TTAG’s biggest readership days always happened during the SHOT Show. It was like clockwork. Members of the Armed Intelligentsia huddled around their screens, wearing out their F5 keys for the skinny on the latest and greatest products soon to be hitting their local gun stores. But those were the olden days. Now, when gun-related news breaks, TTAG’s the place a lot of people jump to for instant analysis. So when President Obama announced on Tuesday afternoon that enhanced sanctions against Russia would prevent the import of certain firearms, we had to throw a few more gerbils on the wheels to keep the servers cooled. And that traffic spike carried over into yesterday, powering us to a new, largest-ever single day page view total of 363,440. So thank you, dear readers, for your continued patronage. As always, we’re humbled and flattered.
The Truth About Guns is the most popular firearms blog on the planet. The reason for our popularity is simple: we publish no-holds-barred firearms-flavored news, reviews and editorials, and lots of ‘em. And we listen to our readers. We constantly monitor your comments and read hundreds of emails per day to give you what you really, really want. To keep faith with the people who put food on our table and give advertisers insight into our clientele, every year we invite readers to fill-out a short online survey. [Click here for 2012 and here for 2013.] Ladies (both of you) and gentlemen, here are the results for 2014 . . .
Once again, TTAG’s taken some heat for featuring more than a few police officers in our Irresponsible Gun Owner of the Day feature. Some commentators feel that law enforcement officers are over-represented, indicating an anti-cop bias. I’ve already admitted that I view police officers with suspicion. Not only do most top cops actively support gun control, but LEOs at the sharp end are often careless with firearms and, worse, unaccountable for their safety violations. Not to mention lethal SWAT-mania (as above) and unnecessary dog shootings. Despite all that, is TTAG unfairly portraying police firearms malfeasance? Nope. And John Lott has the stats to prove it . . .
I may have kicked the hornet’s nest a little bit. The Remington R51 review I wrote and the subsequent calling out of Shooting Illustrated, caused something of an internet kerfuffle. Now that things seem to have calmed down I wanted to take a second and collect my thoughts about what makes gun reviews unique and why my personal standards are a little different from other reviewers . . .
Every quarter we like to give readers an idea of how TTAG is doing in terms of readership and pageviews by throwing the books wide open and showing you the raw stats for the site. It’s probably not very interesting to most of you, but advertisers are naturally interested and that in turn keeps the doors open. If we had doors, that is. Most websites don’t share this kind of data, choosing instead to keep it confidential. We believe in openness and transparency, and in that spirit present the following accounting of TTAG’s performance . . .
Today is the last day to fill out the TTAG reader survey. We already have enough responses to be statistically significant, but just like any good statistician more responses can only mean good things. Go ahead and click that link to take the survey, and if you give us your email address at the end we will enter you into a drawing to win a night vision monocular (pictured). The survey will close whenever I get around to clicking the button this afternoon.
[UPDATE] We now have enough responses for a 99% confidence level with a 2 degree spread. Thanks for your help, the survey is closed!
In about 30 minutes, I’ll be chatting with Kate Kruger on her radio show about guns and such. If you want to listen live click here, and I’m pretty sure we’ll be taking calls. I’ll pop the audio on the podcast as soon as its ready.
We still don’t know exactly what caused the malware misegos that bedeviled your browsers. We reckon malicious code buried in our ads was the culprit. As you can [not] see, we’ve killed all but two of our ads until we sort this out. This will turn our cash flow into a trickle, but needs must. (If you’d like to help keep the lights on, please use the PayPal donation button on the right of the home page.) But we apologize deeply and completely for the electronic imposition. The Truth About Guns didn’t get to be America’s most popular firearms blog by compromising on its editorial integrity or your privacy. Or letting evil actors interfere with our readers’ computers. While we work on this issue we will continue to provide firearms-related news, reviews and editorial. Your patronage, patience and understanding are most appreciated.
Late yesterday afternoon TTAG was hit by a malware attack. Thanks to some quick work by our ad partner Lanista Concepts along with un-named drones somewhere deep within the Google monolith, all has been restored to normal. Now comes the post mortem process in which we figure out if we were victimized by some malicious ad code or whether a banned commenter who tried to take credit for causing our difficulties is about to hear from our attorneys. In any case, we regret the downtime and thank you for your continued readership, support and patronage.
The above comment hails from the Campaign to Stop Gun Violence’s Facebook page. Obviously, the average gun control advocate isn’t this blood-thirsty. Right? Clearly, the majority of people in favor of civilian disarmament don’t truck with this “extreme” view, that gun rights advocates’ children, grandchildren and significant other should die in a hail of lead. Right? I mean, it’s not like most of them believe that the NRA is a terrorist organization and that someone should cave-in the skulls of open carriers? Oh wait . . .
Nick’s at SIG this week doing SIGGY things. [Not shown] He’ll start crunching the numbers on TTAG’s annual reader survey when returns. Meanwhile, Mr. Leghorn’s asked me to “pimp” for more responses. Forgoing my Huggy Bear imitation, I’ve agreed to “inspire” TTAG readers to click here and take the survey. Your replies help us make better editorial decisions and provide demographic ammo for advertisers. Rest assured that we don’t keep any record of your IP or email address. No spam. Now how much [time] would you pay? Well don’t answer! A random respondent will win an OPMOD Armasight GEN1M Night Vision Monocular. To those who’ve already clicked, thanks! To those about to, thanks! Much obliged.
As the second quarter of 2014 comes to a close, I think its time to once again see if we (TTAG) are actually doing a good job. Sure our stats are amazing as always, but I constantly feel like there’s something more we can do to better tailor our content to suit our readership. In order to make that happen, every year I put together a short survey that lets us (the editors) understand who exactly our readers are, use that information to better identify what kinds of articles we should be focusing on, and figure out if there are any issues we need to address. So starting today and running for exactly one week I am launching the 2014 survey which can be taken here: CLICK HERE TO TAKE THE 2014 SURVEY. To sweeten the pot and provide an incentive for you guys to take the five minutes to fill out that survey, Optics Planet has donated something that will brighten your night a little bit . . .