“A Swedish company, Yevo Labs, is building its latest headphones with material from an improbable source: guns,” cnet.com reports. “‘In a way, this is the most valuable material in the world,'” said Andreas Vural, Yevo’s founder and president. ‘It’s a firearm that may have taken someone’s life.'” “May have” my röv! I mean . . .
what are the odds that the gun bits melted down to make Yevo’s headphones were involved in an actual homicide? In Sweden? Besides, why would you want to highlight that fact? Isn’t the “these headphones may have killed someone” marketing appeal to the wrong sort of person? Apparently not . . .
Yevo bought [the materia] from a Swedish initiative called Humanium. In addition to its weight, the Humanium-metal headphones also cost five times more to make. Yevo is using it to make both the accent metals around the edge of the headphones, as well as for the outside case.
Everything about this gun metal device says it isn’t a piece of tech meant to disappear into the background of my everyday life.
“We want to bring more awareness” to the issue of gun violence, Vural said. And a portion of sales will go back to Humanium as well.
Yes, well, here’s a similar but more revealing quote Vural gave to cnbc.com:
“We just hope that we can get the product out there to build awareness about the product and the metal.”