Quote of the Day: Ogilvy Crafts a Bulletproof Message for Gabby Giffords and ARS

“While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands. With so much polarizing rhetoric around the gun-violence epidemic, we wanted to present the message in a straightforward yet surprising way. From New York to D.C. to Chicago, these bulletproof posters got people talking about current lax gun laws, and we believe that’s a step in the right direction.” – Ogilvy Chicago chief creative officer Joe Sciarrotta in Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House [via adweek.com]

comments

  1. avatar Pwrserge says:

    I don’t care whose hands guns are in. A rational person knows that any adult who can’t be trusted with a gun should probably be taking on a new career as lawn fertilizer.

    1. avatar Geoff PR says:

      ” A rational person knows that any adult who can’t be trusted with a gun should probably be taking on a new career as lawn fertilizer.”

      The problem with that is, they aren’t rational. They are convinced guns are a magical talisman that transform any sane, rational person into a murderous thug. Just by simply existing. Personal responsibility is an utterly alien concept to them.

      If this were a marriage, (and that’s exactly what “These United States” *are*), the last election has made clear this marriage is irrevocably broken. There can be no healthy marriage if both parties have naked contempt for each other.

      No amount of marital counseling can fix this ‘union’. We better have a ‘national conversation’ on the terms of the divorce before its necessary to call 911…

      1. avatar BLAMMO says:

        They are convinced guns are a magical talisman that transform any sane, rational person into a murderous thug. Just by simply existing.

        And that’s why there are shootouts in police stations all over the country every day. (/sarc)

    2. avatar OmnivorousBeorn says:

      “A rational person knows that any adult who can’t be trusted with a gun should probably be taking on a new career as lawn fertilizer.”

      Okay, that’s funny, but it’s also wrong. There are lots of great people that can’t or don’t own guns.

      That view point could *theoretically* lead to people wanting to own guns for ego reasons. It also begs the question: How many people have you convinced to be responsible gun owners in the last year, and how many people have you turned off from owning guns?

      1. avatar TX_Lawyer says:

        He didn’t say anything about people who don’t own guns. He mentioned adults who can’t be trusted with guns. And with the exception of the mentally infirm, I agree with his statement.

        1. avatar OmnivorousBeorn says:

          I’m the guy who can’t hit the baseball, gets struck out in three pitches, and always does at least two 360s with every attempt. TX_Lawyer 2, OmnivorousBeorn 0.

  2. avatar Amfivena says:

    My take away was this stupid poster is about as effective as stupid gun laws in stopping bullets.

    1. avatar Katy says:

      Disagree. Unlike most of those laws and any of those gun-free zone signs, this sign is actually designed to allow people to cower behind it as cover.

      Like those few laws, however, getting around to sign to hit their target won’t take much effort from a criminal.

      1. avatar Omer Baker says:

        Wrong on one point: concealment, not cover. There is a difference.

        1. avatar Geoff PR says:

          “Wrong on one point: concealment, not cover. There is a difference.”

          Incorrect. Watch the video at the link.

          http://www.adweek.com/creativity/ogilvy-made-bulletproof-ads-to-protest-lax-gun-laws-and-put-one-in-front-of-the-white-house/

          Its a Kevlar-fiberglass panel that stops bullets…

        2. avatar No one of consequence says:

          In this case, cover, not concealment. At least in theory; another article stated the posters are printed on laminated fiberglass that’s supposed to be bullet resistant. No word on what NIJ level.it would correspond to (if any).

          Of course, there is the question as to whether you’d trust bulletproof designs from people so generally clueless on firearms.

        3. avatar Isaac says:

          I don’t know the exact definition, but I do believe anything designed to stop standard small arms fire is considered “cover”. The way I understand it, this sign is supposed to be “bullet ‘proof'”. If it is the barrier claimed to be, then it would correctly be considered “cover”.

        4. avatar Sunshine_Shooter says:

          Cover, not concealment. Hiding behind this poster won’t conceal your position (due to it being in the open likeit is), though the poster will stop bullets.

      2. avatar Tim says:

        Cower huh?
        Not me dude!

  3. avatar Jolly Roger Out says:

    I bet the only laws that can stop bullets are the actual, physical copies of the tax code and Obamacare

    1. avatar anaxis says:

      Demolition Ranch should test that one out, because I don’t think Taofledermaus has a .50BMG.

      1. avatar OmnivorousBeorn says:

        Despite the fact that you’re a genius, I don’t think it’d be a victory for the 50 cal. Apparently O-Care has 20,000 pages in it.

        1. avatar Chadwick says:

          Then that idiot pelosi can say “we have to shoot it to figure out what’s in it”.

        2. avatar OmnivorousBeorn says:

          lol, I think that’s when Dr. Matt gets that tank back and does some DemoRanch style “editing.”

  4. avatar Rokurota says:

    Hmm. You don’t see any guns around the White House. Must be working!

  5. avatar Burley says:

    WTF is a “chief creative officer”?! The least CREATIVE thing on this planet is a government.
    WHY do we put up with the ever expanding growth of an unaccountable government?!

    1. avatar Brian says:

      It’s a job at Ogilvy, an advertising firm. Think Don Draper from Mad Men.

    2. avatar Nigel the expat says:

      A made up term to make a marketing schlep have better feelz…

      1. avatar Rokurota says:

        Bite your tongue, sir. Marketing is not Creative. Marketing people are intellectual sluggards who wasted four years partying the night before midterms. Creatives, on the other hand, are passionate iconoclasts who like feeling superior to Marketing (and clients).

      2. avatar Curtis in IL says:

        Bingo.
        Sort of like “Sales Engineer.”

    3. avatar DetroitMan says:

      It’s a necessary evil when you are Progressive. Because all the facts are against you, you have to be creative, or at least employ people who are.

  6. avatar Ironhead says:

    It’s early yet….but this might be the dumbest thing I’ve seen today.

  7. avatar Bob Jones says:

    Astronaut Mr.Clean is positioning himself for a run at the US Presidency.

  8. avatar Realist says:

    Ogilvy is a former tobacco farmer. His crops have killed many more people than any of my guns.

    One of his major clients is Coke. How may obese folks die of heart attacks and strokes every year from too much sugary food and drink. I think I’m gonna switch to TopoChico instead of Coke.

  9. avatar Don says:

    By “wrong hands” they mean “law abiding citizens’ hands”.

    1. avatar Sunshine_Shooter says:

      As far as they’re concerned, “wrong” = “not state-sponsored agents we control”.

      1. avatar Scoutino says:

        This always gets me too – who decides which hands are wrong?

  10. avatar Joe R. says:

    “While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t” . . . remember ever asking you to solve anything.

    There fixed ya.

    We know you’ve been “upset” about the “problem” and if you don’t “do something” then “who will?” Pretend like abortion is an abomination and you might have fooled more people.

    Un-Fu<K yourselves first, then maybe we'll see about trusting you to pick up trash and empty the cat litter box.

  11. avatar Tom says:

    The ad unwittingly supports what pro-gun rights people have been saying for years: our gun laws don’t stop bullets. That’s right. Laws restricting our ability to buy, own and use guns do nothing to stop criminals. Let’s just hope ARS spent all its 2017 and 2018 budget to pay for it.

    1. avatar uncommon_sense says:

      ^ This!

      I was wondering why no one else had made the same comment earlier. Those fools tacitly admit that laws do not stop bullets … and then they advocate for laws to stop bullets.

      You just cannot make this stuff up!

    2. avatar beefeater says:

      My thoughts as well. I’d like to have a version of these signs around NY talking about how the SAFE Act does nothing to stop bullets.

    3. avatar Luke Yarasheski says:

      My thoughts exactly. Let’s put up laminated paper signs that say “these signs will prevent you from getting shot as much as current gun control laws do” and like right next to them. Ima just need a 100k gift certificate to kinkos

  12. avatar samuraichatter says:

    Serious question:

    Can TTAG test one of these posters?

    1. avatar Joe R. says:

      Shoot-n-see peel-aways.

    2. avatar Asamurai says:

      THIS!

  13. avatar samuraichatter says:

    BTW the first six seconds of the vid have got to be the most passively constructed discharge in the history of ever.

  14. avatar PeterK says:

    If you take out the “our” the sign becomes even more true!

  15. avatar MKK says:

    I wanna see demolition ranch shoot this with a 50 BMG to see if it’s really bulletproof

  16. avatar Wolfowitz says:

    “While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands.”

    So, where are the Fast and Furious indictments?

  17. avatar DetroitMan says:

    Perfect example of Progressive circular logic. They actually admit on the poster that gun laws don’t stop bullets. What is the solution? More gun laws!

    “…there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands.”

    Yep, all of us gun owners are with you on this. The difference is that we understand that gun laws don’t stop bullets, just like the sign says. And since we realize that, we want guns in our hands.

  18. avatar Gregolas says:

    Funny that the video doesn’t mention that the nutjob who shot Giffords and the others passed a background check.

  19. avatar Johannes Paulsen says:

    It’s true. Their gun laws wouldn’t stop anything.

  20. avatar BierceAmbrose says:

    “…we wanted to present the message in a straightforward yet surprising way.”

    Surprising that they made their opposition’s case in such a straightforward way.

  21. avatar TX_Lawyer says:

    I thought this was a pro 2A demonstration when I read the bolded text on the sign.

  22. avatar Anonymous says:

    If I lived in DC, I’d swipe the sign and throw it in the back my truck. It would make a great target at the range.

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