“While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands. With so much polarizing rhetoric around the gun-violence epidemic, we wanted to present the message in a straightforward yet surprising way. From New York to D.C. to Chicago, these bulletproof posters got people talking about current lax gun laws, and we believe that’s a step in the right direction.” – Ogilvy Chicago chief creative officer Joe Sciarrotta in Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House [via adweek.com]

50 Responses to Quote of the Day: Ogilvy Crafts a Bulletproof Message for Gabby Giffords and ARS

  1. I don’t care whose hands guns are in. A rational person knows that any adult who can’t be trusted with a gun should probably be taking on a new career as lawn fertilizer.

    • ” A rational person knows that any adult who can’t be trusted with a gun should probably be taking on a new career as lawn fertilizer.”

      The problem with that is, they aren’t rational. They are convinced guns are a magical talisman that transform any sane, rational person into a murderous thug. Just by simply existing. Personal responsibility is an utterly alien concept to them.

      If this were a marriage, (and that’s exactly what “These United States” *are*), the last election has made clear this marriage is irrevocably broken. There can be no healthy marriage if both parties have naked contempt for each other.

      No amount of marital counseling can fix this ‘union’. We better have a ‘national conversation’ on the terms of the divorce before its necessary to call 911…

      • They are convinced guns are a magical talisman that transform any sane, rational person into a murderous thug. Just by simply existing.

        And that’s why there are shootouts in police stations all over the country every day. (/sarc)

    • “A rational person knows that any adult who can’t be trusted with a gun should probably be taking on a new career as lawn fertilizer.”

      Okay, that’s funny, but it’s also wrong. There are lots of great people that can’t or don’t own guns.

      That view point could *theoretically* lead to people wanting to own guns for ego reasons. It also begs the question: How many people have you convinced to be responsible gun owners in the last year, and how many people have you turned off from owning guns?

      • He didn’t say anything about people who don’t own guns. He mentioned adults who can’t be trusted with guns. And with the exception of the mentally infirm, I agree with his statement.

        • I’m the guy who can’t hit the baseball, gets struck out in three pitches, and always does at least two 360s with every attempt. TX_Lawyer 2, OmnivorousBeorn 0.

  2. My take away was this stupid poster is about as effective as stupid gun laws in stopping bullets.

    • Disagree. Unlike most of those laws and any of those gun-free zone signs, this sign is actually designed to allow people to cower behind it as cover.

      Like those few laws, however, getting around to sign to hit their target won’t take much effort from a criminal.

        • In this case, cover, not concealment. At least in theory; another article stated the posters are printed on laminated fiberglass that’s supposed to be bullet resistant. No word on what NIJ level.it would correspond to (if any).

          Of course, there is the question as to whether you’d trust bulletproof designs from people so generally clueless on firearms.

        • I don’t know the exact definition, but I do believe anything designed to stop standard small arms fire is considered “cover”. The way I understand it, this sign is supposed to be “bullet ‘proof'”. If it is the barrier claimed to be, then it would correctly be considered “cover”.

        • Cover, not concealment. Hiding behind this poster won’t conceal your position (due to it being in the open likeit is), though the poster will stop bullets.

  3. I bet the only laws that can stop bullets are the actual, physical copies of the tax code and Obamacare

    • Demolition Ranch should test that one out, because I don’t think Taofledermaus has a .50BMG.

      • Despite the fact that you’re a genius, I don’t think it’d be a victory for the 50 cal. Apparently O-Care has 20,000 pages in it.

        • Then that idiot pelosi can say “we have to shoot it to figure out what’s in it”.

        • lol, I think that’s when Dr. Matt gets that tank back and does some DemoRanch style “editing.”

  4. WTF is a “chief creative officer”?! The least CREATIVE thing on this planet is a government.
    WHY do we put up with the ever expanding growth of an unaccountable government?!

      • Bite your tongue, sir. Marketing is not Creative. Marketing people are intellectual sluggards who wasted four years partying the night before midterms. Creatives, on the other hand, are passionate iconoclasts who like feeling superior to Marketing (and clients).

    • It’s a necessary evil when you are Progressive. Because all the facts are against you, you have to be creative, or at least employ people who are.

  5. Ogilvy is a former tobacco farmer. His crops have killed many more people than any of my guns.

    One of his major clients is Coke. How may obese folks die of heart attacks and strokes every year from too much sugary food and drink. I think I’m gonna switch to TopoChico instead of Coke.

  6. “While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t” . . . remember ever asking you to solve anything.

    There fixed ya.

    We know you’ve been “upset” about the “problem” and if you don’t “do something” then “who will?” Pretend like abortion is an abomination and you might have fooled more people.

    Un-Fu<K yourselves first, then maybe we'll see about trusting you to pick up trash and empty the cat litter box.

  7. The ad unwittingly supports what pro-gun rights people have been saying for years: our gun laws don’t stop bullets. That’s right. Laws restricting our ability to buy, own and use guns do nothing to stop criminals. Let’s just hope ARS spent all its 2017 and 2018 budget to pay for it.

    • ^ This!

      I was wondering why no one else had made the same comment earlier. Those fools tacitly admit that laws do not stop bullets … and then they advocate for laws to stop bullets.

      You just cannot make this stuff up!

    • My thoughts as well. I’d like to have a version of these signs around NY talking about how the SAFE Act does nothing to stop bullets.

    • My thoughts exactly. Let’s put up laminated paper signs that say “these signs will prevent you from getting shot as much as current gun control laws do” and like right next to them. Ima just need a 100k gift certificate to kinkos

  8. BTW the first six seconds of the vid have got to be the most passively constructed discharge in the history of ever.

  9. “While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands.”

    So, where are the Fast and Furious indictments?

  10. Perfect example of Progressive circular logic. They actually admit on the poster that gun laws don’t stop bullets. What is the solution? More gun laws!

    “…there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands.”

    Yep, all of us gun owners are with you on this. The difference is that we understand that gun laws don’t stop bullets, just like the sign says. And since we realize that, we want guns in our hands.

  11. “…we wanted to present the message in a straightforward yet surprising way.”

    Surprising that they made their opposition’s case in such a straightforward way.

  12. If I lived in DC, I’d swipe the sign and throw it in the back my truck. It would make a great target at the range.

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