In the original [I would say only] version of The Producers, Broadway Director Roger De Bris emerges from a dressing room to confront the producers in an evening dress. “What do you think?” he asks the gob-smacked Max Bialystok and Leopold Bloom. “Be brutal. Be bru-tal!” Someone must have given The Firearm Blog the same instruction for this fisk of gunmakers’ tag lines. The companies in question (and our advertising reps) might file this one under “don’t bite the hand that feeds” but we applaud TFB for telling it like it is. Or at least as it’s perceived to be. Enjoy.

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42 Responses to The Firearm Blog Tag-Line Tango: The Truth About Guns?

  1. That crack about Walther, sad but true. Their products are good but their marketing is non existent.

  2. Ruger; we make the the Mini-14 and those sweet single action revolvers……and a bunch of other stuff no one’s bought.

    • 10/22, one of the best-selling rifles basically since it was introduced

      Mark pistols, same

      LCP: they’ve been selling the crap out of these

      LC9, LCR, American Rifle is a hit…

  3. Ruger; we make the the Mini-14 and those sweet single action revolvers……and a bunch of other stuff no one’s bought.

      • Ruger 10/22 – north of 5 million

        Marlin Glenfield 60 – north of 11 million

        The 10/22 has more accessories, but it’s 2:1 there’s a Model 60 in the house. Which is the icon again?

        Just sayin’….

  4. One of the best in the comments section:

    Ruger: “Supporting the 2nd Amendment since July 2002”

    • A long time ago in a galaxy far away, Remington was on the light side of the force. Then Cerebus seduced it to the Dark Side.

  5. So much for the non-political political talk-and no ragging Taurus or Kel-tec? I lol’ed once…

    • “Made in Germany”. ‘Nuff said?

      The Germans have a propensity design any mechanical contraption with unnecessary complexity.

  6. Glock: “We’re really sorry your department couldn’t afford Sigs back in the day.”

    Colt: “If we haven’t stolen an idea, it’s not worth making.”

    Colt: “Proud 2A supporters, right up until a foreign maker cuts into our market share.”

    Walther: “We make more than just .22 clones…. oh that’s right cross the street so you don’t have to deal with us.”

    Taurus: “Russian Roulette, it’s not just for revolvers.”

    Remington: “We already found the lowest bidder so you don’t have to bother comparing quality with the Mossberg anymore.”

    Jimenez Arms: “Proudly changing our name so you can’t sue us since 1978.”

    HiPoint: “You don’t need a safe if the kid can’t lift it.”

    Kel-Tec: “Proud makers of those phantom rifles you can never find and some other crap that even Taurus made better.”

    • Magnum Research
      “Because size matters”

      North American Arms
      “No it doesn’t”

      Or, based on previous stories
      “Oh the places you’ll go”

  7. The one for Browning is so true. In the neighborhood where my parents live if you hear a truck with a flowmaster/loud exhaust driving by, 10:10 times it has a Browning sticker in one corner of the back glass and an Austin Highschool sticker in the opposite corner of the window.

  8. Best one for Hi-Point:

    Hi-Point. Because you don’t want to spend a lot to get the seventeen dollars in that guy’s wallet.

    credit to schizuki on TFB

  9. A better Glock slogan could have been lifted from the Volvo ad in the movie “Crazy People.”

    Buy Glocks. They’re boxy but they’re good.

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