Experiential marketing. That’s industry jargon for “try before you buy.” The thousands of people who bought tickets to the “shoot, shop, buy” Texas Firearms Festival provide proof of concept. As do the FIREARM BRAND days at various gun ranges throughout the country. Ruger’s climbing on the EM bandwagon, inviting enthusiasts to a free test drive of the new Ruger American Pistol this weekend. [Click on the image above to go to the “find a range” widget.] The first five rounds are on us! Ruger’s email blast proclaims. That’s a bit mean. But is the concept sound? Do you try before you buy a new gun?