Back From Lancer Systems’ Media Days 2015

Lancer_VIR_Tower

Lancer Systems invited a handful of gun writers to join them at Virginia International Raceway to learn about the company and put its products through the paces. Full disclosure: I joined in part because I’m a fan of the firearms-related Lancer products that I had used thus far and I’m surprised they don’t have more traction in the market. Additionally, I also wanted to find out a lot more about Lancer’s other business units and, hey, who could turn down the opportunity to shoot at one of the nicest outdoor range facilities in the country? A few posts will come out of this trip, so stay tuned, but first I’ll take you through a run-down of Lancer Systems as a company and share some of the 2-day experience. . .

Monday afternoon on September 28th, I arrived at Raleigh-Durham where Lancer had arranged a shuttle to VIR for some of the writers. It was raining pretty hard, but the drive was pleasant with views of plantation-style homes in the middle of fields of late-crop tobacco. The driver’s accent was thick as tar and, while I could live in Boston [again] without dropping so much as a single “r,” I do recon the Southern drawl is mighty contagious.

There’s a lot of overlap between “gun guys” and “car guys,” and I’m no exception. We stayed in lodging literally right above pit row, with a view of the front straight.

Lancer_VIR_room-view

As long as you’re waking up early enough that open headers and impact guns at 7:30 AM aren’t a bother, it doesn’t get much cooler than this. Thankfully (said with “air quotes”) our days did start early, but most of us managed to forget about that Monday night as we enjoyed some social time with cars, guns…

Lancer_VIR_GT-R Lancer_VIR_370

…and beers in carbon fiber and machined aluminum, rubber-gasketed beer koozies.

Lancer_VIR_koozie Lancer_VIR_koozie2

Sufficiently introduced, it was off to dinner at VIR’s Oak Tree Tavern, where the Lancer team was either kind enough or cruel enough to sponsor an open bar ahead of an early start to a day of shooting, which to my surprise included a handful of friendly, yet still timed-and-scored competition stages.

Tuesday morning began with breakfast in the classroom facilities of VIR’s Tactical Training Complex. Bill, President of Lancer Systems, walked us through the three business units that coexist within Lancer’s 77,000 square foot, AS9100-certified manufacturing facility in PA.

Lancer_VIR_classroom

5 points for whoever IDs the dude on the right…

Fiber Optics:

This division accounts for about 40% of Lancer’s current business.

Lancer makes shielded fiber optics that allow oil drilling companies to actually view inside of exploratory wells. Apparently this allows them to see the oil underground and determine much earlier than usual whether it’s worth pursuing further, saving time and money. The fiber optic must survive 7,500 PSI at 1,800° F for 30 minutes, which was not possible prior to Lancer’s ceramic matrix composite shielding design.

Lancer_VIR_fiber-sample

Additionally, Lancer makes wellheads for companies such as Halliburton as well as advanced seals and non-metallic bearings.

Lancer_VIR_fiber-optics-page

Aerospace Composites:

This division currently accounts for about 20% of Lancer’s business, but is growing at a very rapid pace.

Lancer manufactures composite parts for helicopters, missiles, and various other applications in which, in most cases, metal parts can be replaced with lighter, stronger, and often less-expensive composite parts. For instance, this composite fin for an air-to-ground (or maybe it was surface-to-air) missile has officially replaced the significantly heavier, more expensive, machined aluminum fins previously in use by one of our allies:

Lancer_VIR_SAM-fin

Additionally, advanced ceramic matrix composites can offer extreme thermal and/or electrical insulation. This photo shows some carbon fiber, thermoplastic, and thermoset helicopter components in the final stages of development for a major helicopter manufacturer, and a ceramic matrix composite heat insulation sheet at top:

Lancer_VIR_aerospace

Small Arms:

This is what we’re all here for, right? Small Arms or “Advanced Weapons & Components” makes up the remaining 40% of Lancer’s current book of business.

Small Arms division includes the L5 Advanced Warfighter magazines that we all know and love — these have long-since been my preferred AR-15 magazines and, if memory serves, Leghorn’s as well — the L7 AWMs (AR-10 mags), carbon fiber handguards, L15 and L30 rifle variants, L15 and L30 lower receivers, and a handful of various parts and accessories such as buttstocks, muzzle brakes, magwells, sling mounts, shotgun mag tubes, and more.
Lancer_VIR_L30-case Lancer_VIR_small-arms-paper

One specific question I wanted to ask was the nature of Lancer’s relationship with SIG SAUER. I had become curious after noticing that the right-hand bolt release and magazine release designs that have been Lancer staples for years have started showing up on SIG’s firearms. For instance, on the MPX (for which Lancer manufactures the magazines):

Lancer_VIR_MPX-controls

The same mag release is on the MCX and, for reference, here’s a shot of my Lancer L15 lower receiver. Turns out Lancer isn’t manufacturing the lowers for SIG and didn’t exactly license these designs to SIG, but it was more of a gentlemen’s trade. SIG has significant investment in environmental and stress testing facilities that Lancer is now using to supplement what it already owns in-house, and Lancer provides additional value to SIG through the MPX magazine manufacturing program and possibly other, future product development and manufacture. Certainly, Lancer is an industry leader in the world of composites, trick polymers, and hybrid metal/composite parts.

Lancer_VIR_handguards1

My job at VIR was to gain hands-on experience with Lancer’s offerings, and they did a really great job creating shooting stages and scenarios designed to put various aspects of their products — and some well-known competitors’ products — through the ringer. We shot out to 1,000 yards, we dropped dry-ice frozen magazines onto concrete, we ran magazine change drills, compared muzzle devices, shot for groups, drank coffee, and more.

But the hands-on stuff will come soon. Beth of Grayah Group Communications, who does Lancer’s marketing and PR, had the great idea of hiring a professional photographer (Natalie Cake, who’s also quite skilled behind a rifle) to document the event. This definitely made it a heck of a lot easier for the attendees to concentrate on the shooting experience. Once the action shots come back, I’ll share my experiences — good or bad — with the product line in a couple of future posts…

comments

  1. avatar Geoff PR says:

    Did you get any track time with ‘Godzilla’ (the GT-R)?

    That AWD beastie is my lottery win dream…

    Ohhh, yeah!

    1. avatar Jeremy S says:

      Unfortunately no. I did look at it, though. I have driven an R33…

    2. avatar Timmy! says:

      GT-R doesn’t have enough pedals. Automatic = Chick Car

      1. avatar Eric says:

        I just did laps in the GT-R at Autobahn raceway, chic chick car it is not. It was fun, but not nearly as engaging to drive as a number of other cars I drove the same day.

        Shockingly the Hellcat Charger was fairly nimble for a 4300lb sedan. and that sound in third gear when the blower comes on full boost at about 3500 rpm!

  2. avatar Franko says:

    Where do we get the Carbon Fiber Koozies? I want one!

    1. avatar Jeremy S says:

      It’s definitely pretty cool and a bunch of the writers were telling the Lancer crew to make and sell them, but that was sort of squashed when their engineer responsible for most of the handguard design reminded us how much they would actually cost. Hard to imagine too many people plunking down over a hundred bucks for a beer koozie… so they were just a one-time run for promo purposes.

      1. avatar Joe says:

        I wouldn’t be so sure lol, I’ve seen people spend ridiculous amounts of money on completely frivolous things just because they look cool

    2. avatar Curtis in IL says:

      Real men drink their beer fast enough, it doesn’t have a chance to get warm.

      1. avatar NineShooter says:

        Real men keep their beer cool by pinning it with an occasional frosty gaze…

      2. avatar nynemillameetuh says:

        Real men drink beer that doesn’t assume the flavor of toxic waste when it warms up by two degrees.

  3. avatar Tom in Oregon says:

    I’ll go with Jorge Spraga… The slingshot guy from Germany?

  4. avatar NineShooter says:

    Is the guy Yeager?

    If so, donate my 5 points to the NRA; I’ve got plenty of ’em…

    1. avatar Jeremy S says:

      Correct you are, sir! 5 points have been added to your account. I hadn’t met him before, and he and his crew were nice dudes.

      1. avatar NineShooter says:

        “I’d like to thank YouTube for making this win possible…” 🙂

        It won’t be showing up on my résumé, though.

  5. avatar Ing says:

    The bald dude on the right…that’s Mark Kelly doing some oppo research.

  6. avatar B320 says:

    The guy on the right os Stone Cold Steve Austin.

  7. avatar NineShooter says:

    Lancer makes some great AR mags (and I have a BUNCH of them), but I have to admit, I was not aware of some of their other products. Thanks for bringing me up-to-date, Jeremy; I’ll be checking-out several of these items in more depth, starting quite soon.

  8. Are they company that made the well head that busted and 30 thousand gallons of BP crude oil leaked into the Gulf of Mexico shutting down that summers tourist season for 3 states? I worked for Halliburton for 4 months and they have explaining to do. The only gun control law there should be is that criminals can’t have any firearms. No double standards put DC politicians on Obamacare and SS.Thanks for your support and vote.Pass the word. mrpresident2016.com

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