Another quarter has gone by and so here we are again doing a little bit of navel gazing as we prepare to close out another year at TTAG. If you’ve been here a while, you know that every quarter we publish our vital statistics for all to see. There are two reasons behind this. First, that we truly believe in openness and transparency, and when we say we’re the biggest and the best gun blog on the internet we like to provide some data to back up that claim. Second, I promised RF I’d do these data dumps every quarter so he would shut up about posting every stats-related milestone we reach. It’s mostly worked so far, so let’s take a peek under the hood . . .
TTAG generates its revenue from pageviews. The more times y’all click on an article the more our ad guys pay us, so up is always good. Like I said last time it looks like TTAG’s growth has leveled off, moving from the meteoric growth we saw a couple of years ago to something much more sustainable. The quarterly chart at the top shows a small increase in traffic for Q3, but when you add a little resolution to the graph you can definitely see a much flatter trend developing.
This isn’t great, but it isn’t the end of the world either. We’re running right in the 6 to 7 million pageviews per month range (which is a ton of traffic) and traffic seems to be very stable at that level. Naturally we’d love to see it continue to rise at the earlier exponential rate, but this stability at least proves that we’re not going anywhere anytime soon. There have been more than a few “flash in the pan” websites over the last couple years, and the ability to maintain a dedicated, stable readership and pageview rate is key to keeping us around for the long term.
Speaking of our readership, it looks like we are holding steady at just under two million unique readers per month. That pegs us at approximately four times the readership of Guns & Ammo and well above the readership of American Rifleman. In other words, even when a subscription comes free as part of your NRA membership, we still beat the pants off every print publication in the gun world.
Compared against other online publications we’re doing even better. Here’s the tally from Alexa.com, an impartial site that ranks sites according by their traffic. As in golf, a lower number is better here:
|Website||Alexa Ranking (US)|
|The Truth About Guns||3,254|
|The Firearm Blog||4,759|
|Guns & Ammo||9,616|
|The Survivalist Blog||18,042|
|Sipsey Street Irregulars||69,979|
|Gun Nuts Media||83,160|
|Moms Demand Action||89.349|
|Michael Bane Blog||117,207|
|The Gun Wire||384,529|
|Walls of the City||445,572|
|Sheriff Jim Wilson||721,303|
|Mayors Against Illegal Guns||Too Small To Measure|
(Stats as of 10/8/2015)
I’m an analyst at heart, so I just want to mention a couple interesting aspects of these numbers as compared to last quarter. Keep in mind that these numbers were pulled on October 8th, almost a week after the Oregon school shooting, and they reflect a healthy increase in popular interest in the subject of gun control and a corresponding boost in traffic.
The most obvious thing I see is that The Firearm Blog and Guns.com have both leapfrogged Bearing Arms on the hit parade. Not by much, but it happened. This is of interest because Bearing Arms has quite possibly the biggest social media presence of all the gun blogs and is often among the most strident and outspoken of the lot, meaning they would probably be the most shared of all the blogs. But they lost ground in Q3, which is a first for them.
Another point of interest is that The Trace (a project funded entirely by Michael Bloomberg to advance his gun control agenda) and Shooting Tracker (a website which the owner confirmed is a propaganda project in favor of gun control) have marched into the middle of the pack. More popular than the NRA blog, but still far from the top, they definitely have seen a big spike over the last couple weeks. Shooting Tracker alone has risen over 1.6 million places in the overall global traffic rankings in the last week, but you can be sure that as soon as the media realizes that their gun control push is falling on deaf ears, they’ll once again slip back below WeGotUsSomeMedicalWaste.com.
The reason we’re on top and remain that way quarter after quarter? Gun reviews. We’ve got well over four hundred of them in our database with more coming every day, and even long after they’re published people keep clicking on them. Want a good illustration of that? Here’s the top 25 articles from last quarter:
- Gun Review: GLOCK 43
- BREAKING: Two Journalists Reported Killed in On-Camera Shooting in VA [VIDEO]
- BREAKING: ATF Declares Soda Can Launcher an AOW, All Owners Now Possibly Felons
- Gun Review: Smith & Wesson M&P9 Shield
- Gun Review: Ruger AR-556
- 10 Things No Concealed Carrier Should Ever Do
- Gun Review: Smith & Wesson M&P15 Sport
- Gun Review: GLOCK 42
- Gear Review: 5.56 Muzzle Device Shootout
- Gun Review: Taurus Millenium G2 – 9 mm
- The Truth About Barrel Length, Muzzle Velocity and Accuracy
- Lafayette Theater Shooter’s Pistol Purchase Was Not, In Fact, Legal
- Gun Review: SIG SAUER P320
- Gun Review: SCCY CPX-2
- Gun Review: Smith & Wesson SD9 VE
- The Home Defense Shotgun is Dead
- Six Pocket Guns to Avoid Like the Plague
- Gun Comparison: Ruger LC9 vs. LC9s
- Gun Review: SIG SAUER P938
- ATF May Soon Reclassify Some Machine Guns as “Post Sample” and Non-Transferrable
- BREAKING: VA Tries to Confiscate Disabled Vet’s Guns, Stopped by Citizens and Sheriff Standing Guard
- ATF Re-Classifies Certain Flares and 40mm Chalk Rounds as Explosives, Begins Confiscation
- Question of the Day: Why Do So Many People With Permits Decide Not to Carry?
- Getting Your Own FFL – The Pros and Cons
- Gun Review: SIG SAUER MPX Pistol
The #1 most clicked article all quarter was our review of the GLOCK 43. And it wasn’t even close — that post has had about 50% more clicks than the next most popular article on the list. There are some breaking news stories sprinkled in the mix, but in general, as it’s always been, the most read articles at TTAG continue to be gun reviews.
That just about sums up the quarter. Things are chugging along just fine, we continue to be the #1 firearms-related publication in the world, and our gun reviews are about the most popular thing on the internet besides Kim Kardashian’s backside. Call me Huey Lewis because that’s been The News.