Much has been written about the increasing number of women entering the firearms marketplace. Back in March, Fortune magazine proclaimed Guns are barreling back, thanks to women. “According to the National Sporting Goods Association, from 2001 to 2013 there was a 60% rise in women who participate in target shooting. On the hunting side, there was 85% growth.” Still not the majority of the market but a huge market shift nonetheless. What’s not getting ink . . .
is the large number of women rising through the ranks within the firearms industry. The young woman above, for example, is IWI US’s new commercial sales rep, Rebecca McCoy. [Press release below.] ‘Becca joins a growing legion of women execs within what was certainly, and largely remains, a male-dominated industry. It’s a trend towards diversity that’s set to continue, as gunmakers gird themselves to tap into the women’s market. And acknowledge the success that any employee – regardless of their race, color, creed or sexual orientation – can add to their bottom line.
Harrisburg, Pa. (August 2015) – IWI US, Inc., a subsidiary of Israel Weapon Industries (IWI) Ltd., announces the addition of former law officer, Rebecca McCoy, to the position of commercial sales representative for IWI US. McCoy, a police academy graduate, brings with her eight years as a police officer and firearms instructor, six years with the Pennsylvania State Capitol Police Department (CPD) and was the only female member of the Special Response Team (SRT). She was a part-time officer with Highspire and Steelton Police Departments and formerly part-time armorers’ vendor and instructor with IWI US. McCoy will now assume a full-time role with IWI US where she’ll be managing and growing the commercial sales sector and supporting IWI US’s law enforcement sales and marketing efforts.
“Rebecca joins our ranks with an incredible skill set and a professional knowledge bank of IWI US’s firearms product line,” Michael Kassnar, vice president of sales and marketing for IWI US commented. “She is a fantastic communicator and has the kind of leadership qualities needed to take our sales efforts to the next level. We are very proud to have her with us.”McCoy’s impressive resume also includes working as a nurse’s aide at Pinnacle Health, Harrisburg Hospital’s Intensive Care Unit, a volunteer firefighter at the Franklintown and Community Fire Department, a range safety officer for explosives demonstrations at Tripwire Operations Group teaching Homeland Security classes, writing six firearms training manuals and serving as the CPD’s firearms instructor and weapons expert.