“(W)e don’t control how other people are offended…There are a lot of things that offend me in America, and I just have to deal with them.” That’s the pronouncement of the owner of a new gun store in tiny St. Croix Falls, Wisconsin. A town where they got trouble. Right there in river city. And it has nothing even remotely to do with pool. The issue that’s riling the populace is the store’s name: F-Bomb Ordnance opened up on Main Street where everyone – even children! – can see their signs. At a city council meeting, Amy Klein – between whiffs of smelling salts – objected to the store’s phraseology: “The innuendo around it is enough that it really lowers the standards in this community…I just think that we as a community need to hold ourselves to higher standards.” . . .
“It just reflects such an inconsistency with what we want our community to be,” said Klein, who has lived in St. Croix Falls for 13 years.
F-Bomb isn’t giving any ground, though.
“We don’t think it offends the morals and decency of the community,” co-owner Dr. Geoff Gorres said. … “We won’t be changing our name,” he said. “We won’t be moving. And I think it’s unlikely that we’ll be changing our signage in the near future.”
In fact the doc says their name isn’t the real problem. He thinks their products are the trouble…with a capital ‘T’ that rhymes with ‘G’ and that stand for guns!
Both (Mayor Brian) Blesi and Gorres said there is another issue influencing the backlash against the business: concern by some about F-Bomb Ordnance selling firearms. Gorres said that is “absolutely” a factor in the uproar over the name.
“If the name of our business was F-bomb Records, I don’t think that we’d be having this discussion,” said Gorres, who is an emergency room physician.
Hizzoner seems to be surfing the edge of the fence on the controversy.
Mayor Blesi, however, doesn’t see the business’ signage as a First or Second Amendment issue.
“It’s a local ordinance issue, and it’s related to how visitors and people within the community perceive a business on Main Street,” he said. “What perception do we want visitors to our community to have and to leave with?”
We’re sure that he’ll ultimately announce exactly what the city council intends to do with seventy-six trombones a-blaring.