Experiential marketing. That’s what The Texas Firearms Festival calls its “come and shoot it” event. And they have the stats to prove it. An exit survey at last year’s Festival revealed that 83 percent of attendees said the hands-on demo day would influence their future choice of firearm. It’s a trend. “Eagle Imports, Inc. has unveiled a new nationwide Range Program,” their presser proclaims. “The program will make available firearms from the Bersa, Metro Arms and Grand Power product lines to qualified ranges that are interested in stocking these firearms for safety training, firearms familiarization and recreational shooting.” . . .
The question being: do you try before you buy? Every time? Or do you [sometimes] take a flyer on a new gun based on reviews, word-of-mouth and branding?