The above ad appeared in SHOT Business magazine. While it’s aimed at gun dealers, the underlying message applies to consumers. The Brazilian gunmaker’s promising better quality, competitive pricing, new products (the Hanging Judge?) and a lifetime warranty. Clearly, Taurus is taking its rep for lower-quality products by the horns – and standing behind their new, improved products ’til death do you and your gun part. What’s not on the list: . . .
Customer service. We’re still hearing horror stories from Taurus buyers bemoaning their abject inability to get anyone Taurian on the phone. The previous CEO was all about customer service. His replacement is singing the same song. Bottom line: whether you’re a previous or potential customer, would you buy a Taurus handgun? If so, why? If not, why not?