SIG SAUER Officially Launches New Silencer Brand

bio-kevin-brittingham

They finally put the band back together. Launching today, SIG SAUER’s silencer line has its own website (SigSauerSilencers.com) and its own look & feel. Prominently featuring three of the most recognizable people from the old AAC (Kevin Brittingham, Ethan Lessard and John Hollister) the site seems like a continuation of the attempt by SIG SAUER to give Kevin a little space and let him do what he does best: sell awesome silencers . . .

SIG SAUER’s usual way of doing business can come off as a little stuffy and “old school” for some, especially in the constantly evolving world of silencers. Most of the silencer companies had the exact same branding issue back when AAC started, but Kevin Brittingham shook that market up by using an aggressive skateboard-style branding campaign for Advanced Armament that got younger shooters interested in silencers and all the accouterments that come with it. That marketing played a huge role in AAC’s success, and it looks like SIG SAUER has recognized that need to brand their silencers as something cool and different and has given Kevin his own space to explore how to blend that “f*ck you we’re awesome” attitude with SIG SAUER’s more traditional look and feel.

The website lists all of the current models of SIG SAUER’s silencer line, which covers literally every single caliber and application the average shooter could possibly want — and at damn near half the price of anyone else. Rumor has it that the website is a sign from above that cans will start shipping very soon.

comments

  1. avatar ValleyForge77 says:

    …and notice what he’s holding there???? *hint hint* (I’m dying for a review on the MCX pistol! They are already shipping from Cabelas) 🙂

    1. avatar pun&gun says:

      How about that prototype in .308 they’ve got in the works? 😀

      1. avatar ValleyForge77 says:

        haha well, I’m really wanting the 9″ 300 blk/5.56 Pistol kit so I can SBR it. It’s out there. $2300, but it exists. For me, .308 is really the realm of M1A, a boltie, SCAR-H or even the Desert Tech MDR (if/when it ever comes out). 300 blk is awe-some out of a 9″. Can’t even describe the joy. and a quick change capability to 5.56 makes it much more practical, economical, capable. Why I’m not seeing more excitement about this yet, I’m not quite sure. Maybe everyone is just a little freaked by all of Sig’s ‘new releases’ and some of the issues they’ve had with some models… But I’m holding out hope this is going to be as awesome as it looks. I know already that the trigger sucks, but I always upgrade the trigger anyway – quick swap and you’re good. It’s light, a side-folder, piston, quick barrel change, modular as all get out, and comes in my favorite flavor: 300 Blk. What’s not to love? Am I missing something?

        1. avatar pun&gun says:

          Oh, I intend to do the exact same thing with the exact same setup. I do wish they’d put a right side bolt control on there, though. Keeping the same manual of arms as the AR15 is nice, but there’s no good reason not to add functionality that should have been there, especially when it doesn’t alter the usage of the existing controls.

          As for the .308, I’ve been eyeing the SCAR and the MDR, but if this mcx variant comes to market soon I might go for that instead.

  2. avatar Nathan B says:

    Any chance the SRD-9 is rated for .300BLK?

  3. avatar BillC says:

    I couldn’t wait any longer for a Sig can, I ordered the Omega.

  4. avatar BigTex says:

    For all that’s holy can you please start spelling “accoutrements” correctly? That’s twice in one week. It’s a French word that has made it into the English language, and not pronounced like the mechanic from Dukes of Hazard.

  5. avatar Tim says:

    I don’t mean to be one of “those guys” but could you please switch to the term “suppressor?” Silencers are only found in Hollywood. If we want the other side to understand us better then we should use the correct in our terminology.

    1. avatar JQPub says:

      Then maybe we can get ATF to stop officially calling them silencers first?

    2. avatar defensor fortismo says:

      And yet, I have yet to find Sir. Hiram Maxim on the IMDB

    3. avatar Mike says:

      Except the legal and original term is silencer. So how about you stop trying to make several names for the same object. Yes, it does suppress the sound and it’s definitely not silent, but it still stands that the guy who invented/patented the darn thing called it a silencer. And that’s what the ATF calls it as well.

    4. avatar Matt in FL says:

      I’ve deconstructed this a couple times, but among silencer manufacturers, the trend runs about 60/40 favoring silencer over suppressor. One of the biggest players in the industry is called Silencerco, and the trade association for lobbying is the American Silencer Association. This is a battle that is over.

  6. avatar Wellthen says:

    Those are some damn good prices for the specs. And they’re MSRP prices, not street prices.

  7. avatar mike says:

    In other words… up yours Remington!!

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