It seems the branding death march continues at Freedom Group, as more and more of the smaller brands under the Remington umbrella are killed off and merged with Big Green proper. The latest casualty is Para USA, a 1911 handgun manufacturer known for competition handguns and good quality products. In a press release this morning, Remington announced that Para USA will no longer exist as a separate brand, and their products will be sold under the amalgamated Remington branding instead. Make the jump for the presser . . .
At Remington Outdoor Company (“ROC”) we develop, manufacture and market the highest quality firearms, ammunition, and related products. We have built ROC by acquiring and cultivating great brands and products, such as the Remington 870 and 700, DPMS rifles, AAC suppressors, Barnes Bullets ammunition, Para USA handguns, and more while continuously investing in our people and facilities. In 2011 Remington re-entered the handgun market with the critically acclaimed R1 1911, an updated version of the 1911 Remington made for the US government in World War I. Most of ROC’s new product launches and acquisitions have gone well, but they aren’t always perfect and, candidly, we did a poor job with the Marlin factory relocation and the R51 launch. These were expensive but valuable lessons.
In 2012, with a goal of expanding its handgun line, ROC acquired Para USA (“Para”), a company that specialized in the production of competition, high capacity, and double action 1911-style pistols. Following Remington’s acquisition, Para, which had been experiencing quality control issues, saw a steep decline in warranty claims.
In 2014, ROC announced its new, world-class firearms center of excellence in Huntsville, Alabama. Here, Remington is integrating product development, engineering, production, and quality control – a first in Remington’s 200-year history. The integration of modern sporting rifles, suppressors, and Remington pistols commenced immediately, and Para is scheduled to move to Huntsville next month.
Para’s products have a strong following due to their key technical and performance features, which are different than many 1911s, including Remington’s own R1 line. ROC intends to keep these features and benefits that our customers have come to trust, while transferring Para’s operations to Huntsville and rebranding Para to Remington. We have learned from our mistakes, listened to our customers, and have a clear plan to smoothly integrate Para. This includes keeping popular Para products, characteristics, and names such as the “Warthog,” while improving quality with state-of-the art machining and engineering in Huntsville, AL.
Further, ROC will recognize and continue to support Para’s Lifetime Warranty promise on all Para handguns.
For assistance with Para warranty inquires, please call 888-999-9386 or email us at email@example.com
It makes you wonder what other brands will be on the chopping block next. DPMS? TAPCO? AAC?