I’ve owned and used GoPro cameras in my work at TTAG ever since the HD HERO was introduced in 2010. I currently have three in my camera bag — it used to be more, but I accidentally blew a couple up. The small form factor combined with the easy-to-use interface and excellent resolution camera make it easy to film just about everything gun-related, from 3-gun competitions (the above was filmed 100% with a GoPro Hero 3) to hunting trips and everything in between. Especially with the super slow motion capability, producing gun porn has never been so easy. GoPro and guns go together like 77 grain bullets and a 1:7 twist barrel, and now it looks like they have taken a step towards supporting that relationship financially as well . . .
From a NSSF press release:
SAN MATEO, CALIF.,(DEC. 4, 2014)- GoPro, Inc. (NASDAQ:GPRO), enabler of some of today’s most immersive and engaging content, has signed on as the Official Camera Sponsor of SHOT Show® Industry Day at the Range TM. Industry Day at the Range will be held on Monday, January 19, 2015, at the Boulder Pistol & Rifle Range, Boulder City, Nevada.
The event will provide media and buyers an opportunity to preview and test the industry’s exciting new line of hunting and shooting products for 2015, displayed by more than 150 exhibitors.
“The new HERO4 Black and Silver Edition cameras and recently-introduced Sportsman Mount and Blackout Housing, along with the more than fifty other mounts and accessories GoPro offers, deliver even more exciting ways create incredible content in the field and on the range,” said Paul Crandell, VP of Marketing at GoPro. “Industry Day at the Range is the perfect opportunity to guide media and industry influencers through a hands–on experience using our products and introduce them to what GoPro can bring to this vertical.”
“We could not be more pleased with the commitment that GoPro is making to this event,” said Cathy Williams, co–owner of Industry Days at the Range. “This agreement shows GoPro’s commitment to entering into this industry and Industry Day allows them the opportunity to showcase their products to more than 1,500 attendees.”
Industry Day at the Range attendees will have the opportunity to experience the newest GoPro cameras and gear at the Browning/Winchester shotgun range. Products available for use on the range will include the new GoPro HERO4 Black and Silver editions, the Sportsman Mount, Blackout Housing, Jaws: FlexClamp and HeadStrap + QuickClip.
GoPro hasn’t really featured firearms very much in their marketing campaigns, focusing more on the other outdoor sports like skiing and mountain climbing. Which plays very well on TV, but isn’t targeting the right market. Gun ownership is huge in the United States, and the one thing that most gun owners have in common is disposable income. Going after gun owners is a smart move for the company.