“Last month Apple proudly announced it had hired Australian-born aesthetic guru Marc Newson [creator of the “embryo chair” above] to join the tech company’s legendary stable of designers,” businessweek.com‘s Paul Barrett reports. “He’s about to come out with a decidedly low-tech masterpiece: a high-end engraved shotgun to be produced by the Italian firearm manufacturer Beretta.” Specifically . . .
A variation of Beretta’s 486 Parallelo 12-gauge side-by-side. What’s the connection?
“Its round action contains only very few straight lines,” Beretta’s website observes, “and looks like it has grown organically together with the stock into something harmonious and beautiful. To the outside, the lines of the action are also complemented by English-style scroll engraving, which also extends to the top lever and trigger-guard.”
We eagerly await the scattergun’s November 13 unveil. Meanwhile, as Barrett correctly points out, Apple is bound to get blowback for their decision to hire someone in the firearm biz to create products for the touchy-feely set – despite or because of the fact that Newson was working on the gun before Apple hired him.