The Making Of GLOCK’s G41 Tactical Commercial

You may have seen the commercial GLOCK produced for their G41 pistol, a.k.a. the other gun they introduced at SHOT in January. Now the Atlanta-based production company they hired, Modest, is out with a not-so-modest ‘making of’ behind-the-scenes look at how they created the spot, depicting some of the challenges they took on in bringing the creative types’ vision from story boards to YouTube. Hey, everyone has to earn a living, right? The premise here is a hijacked plane on the tarmac and a special forces team of operators operating specially, moving in on the target. Naturally, the G41 is the key to the whole operation’s success. Or not. As someone with a son who does this kind of stuff for a living (videos, movies, etc.) it’s six minutes well spent.

comments

  1. avatar Another Robert says:

    Like a lot of things, more to it than meets the eye, no?

  2. avatar Accur81 says:

    I think the Glock 41 is pretty sweet – similar to a 1911 in dimensions (but way uglier and more ghetto) with 13+1 double stack .45 ACP goodness.

  3. avatar neiowa says:

    Proof that Glock is in google, twitter etc mode. Too much money, damn little sense.

    Where did the money come from that paid for that BS? Largely the picked the pockets of the taxpayer. That “commercial” sell any guns to private gun owners? No. Sell more to militarized PD “operators”? Perhaps, plenty of stupid there with no concept of where their budget originates.

    1. avatar Ben M says:

      I don’t know… I’m pretty sure there are a lot of non-LEO types out there that own Glocks.

      1. avatar Rolf says:

        I think they were referring to the fact that this commercial – like all Glock commercials – caters to/fellates cops and eschews the rest of us, who actually pay for their products.

      2. avatar CantBlockMe says:

        I think they were referring to the fact that this commercial – like all Glock commercials – caters to/fellates cops and eschews the rest of us, who actually pay for their products.

  4. avatar Justsomeguy says:

    You aint gettin into an airplane that way.

  5. avatar John Galt says:

    Meh.

    Been done before, and with much more style and tension.

    “Touch of Evil” (1958) – Opening Shot

  6. avatar Renegade Dave says:

    I think a better depiction would be some OFWG in a tactical fishing vest shooting IDPA, as I think that’s unofficially the intended use of the 41.

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