I’m not sure why the NRA’s videos generate so few views. They’re clear, concise, visually compelling, seamlessly edited and voiced by some of shooting’s best experts. Maybe it’s because some of the tips are a bit too dumbed down – even for newbies. The Jessie Duff long-range shooting video above, for example, makes shooting a 1000-yard target as simple as shooting a 50-yard target. It is so not. Then again, other videos in the Firearm Science series are perfectly judged. Click here for Jessie’s most excellent sight alignment video. Still, given the cash invested in creating these videos, you’d hope the gun rights org with 5m+ members could garner more attention for their YouTube handiwork. The NRA’s action-packed All Access Web Clip Tactical Police Competition, for example, has just 438 views at the time of this writing. I think it’s all about the marketing – or lack thereof. Which isn’t as easy – I mean difficult – as a 1000-yard shot.