“Procter & Gamble Co. plans to cut more than half of its brands, as the world’s largest consumer products company slims down amid sluggish sales,” latimes.com reports. “The Cincinnati-based firm will shed 90 to 100 brands and focus investment on remaining product lines that comprise more than 95% of company profit, Chief Executive A.G. Lafley said in a conference call with analysts Friday. ‘This will be a much simpler, much less complex company,’ he said.” Can someone forward this post to Freedom Group CEO George Kollitides? More than that, I reckon America’s largest gun brands are selling too many models. This tsunami of SKUs confuses consumers (how do you choose?), dilutes brands (what is a Marlin?) and lowers quality (you call that a Marlin?). Now that the gun boom has gone bust, it’s time for these storied gun brands to cut extraneous models and concentrate on core products. Am I wrong?