I gave the NRA you-know-what for choosing Chuck Norris to lead its “Trigger the Vote” campaign. If you’ve read any of Mr. Norris’ essays at ammoland.com or elsewhere, you’ll know that the diminutive actor’s politics are to moderates what kryptonite is to The Man of Steel. Speaking of cartoon characters, someone at the NRA got a knock in their head (as my daughter used to put it). They realized that Mr. Norris’ appeal to [non-voting] hipsters lies in his status as an iconic, ironic figure of fun. The gun rights group created this non-partisan, non-gun, pro-voting ad to tap into that gestalt. [Much better than Chuck’s last effort.] Although I wish there were more Chuck Norris jokes and less “power to the people” proselytizing, I think it works. Then again, by shying away from 2A issues, I’m not sure it works for gun rights. What say you?