Over the last few years, ammunition prices have been insane. Where 5.56 NATO used to be dirt cheap just a few short years back, prices went through the roof and have only recently started to come back to reality. While .22lr remains relatively inexpensive, finding it is as difficult as finding a gun rights advocate married to a Mom demanding action (for gun sense in America). Meanwhile, here’s an interesting new service that has been set up to get you as much ammunition as you can use at a guaranteed price and a guaranteed quantity . . .
It’s called the PRIME Club, and it’s a strange cross between Costco and a commodities market. Here’s how it works: First, you buy a membership (a la Costco). Once you have a membership, you buy a “shootscription” that dictates the terms of your guaranteed ammunition supply. The shootscription dictates how many rounds you are guaranteed over a given time period, but you can buy more rounds than the guaranteed quantity at the same price if they stay in stock. Shootscriptions range from 500 rounds per year to 10,000 rounds per year, and all are guaranteed for a period of 12 months (like a commodities future).
The real benefit from this arrangement is that you get quality ammunition (like from RUAG) at a guaranteed price and quantity no matter what happens with the market. You’re on the hook for the monthly orders that you organize, but that ammo is guaranteed come hell or high water. For those who can forecast their ammunition usage for the year and know that they will need a certain number of rounds in a certain time frame, it makes a lot of sense as a hedge against future market spikes.
This definitely isn’t for everyone — the average recreational shooter won’t really benefit from this kind of arrangement. But for competition shooters this is a beautiful thing. Guaranteed quality rounds delivered wherever you want (pre-shiped to the destination range for you if wanted for your next competition) at a known price? It sure makes budgeting for the year a whole lot easier. It’s a novel approach to the ammunition market, and I think it’s brilliant.