It’s no secret that the modern sporting rifle market has come back down to earth following the post-Newtown panic. Anyone who’s visited their local gun store knows that inventory is plentiful and prices are back down to their previous levels. If not lower. And given the frenzied buying that sucked up every black rifle that producers could turn out last year, you’d expect that demand would take some time to catch up with the newly refreshed supply again. Hence, Daniel Defense has announced a new financing program for their retail customers, providing an added incentive to get that weapon of war you’ve been wanting. That’s right, you can now put the rifle of your dreams — up to $7500 — on a payment plan. Press release after the jump . . .
Black Creek, GA- July 15, 2014- Daniel Defense, engineering and manufacturing the world’s finest firearms, precision rail systems and accessories, today announced a new, more comprehensive financing program for all consumers.
Customers have a wider variety of in-stock products to choose from than in previous years, and with the option to finance, what may have been previously out of reach, is now obtainable. “For many, shooting sports is a lifestyle, and having the best equipment is a priority,” explains Daniel Defense Director of Marketing, Jordan Hunter. “With this new financing program, it provides them the option to get what they need now, without having to settle for lesser-quality firearms that tend to fail or not offer that level of accuracy and precision that’s expected.”
Unlike with previous attempts at financing that offered Law Enforcement payment plans on LE Packages, now all qualifying customers will have the ability to finance Daniel Defense complete rifles, upper receiver groups and other products. “We ran into a few issues with the past program and decided it best to end the option until we could provide a solution agreeable to all our valued customers,” says Hunter.
Initially soft-launched on April 28 of this year, the program is now fully live on the Daniel Defense web site and offers faster approval and turnaround times. The previous credit limit of $3500 has now been raised to $7500 with tiered APR and term offerings based on FICO and other credit factors. Hunter went on to say, “Many customers have already taken advantage of the financing, and we are excited that more people can now afford to own the best firearms in the world.”
About Daniel Defense
President and CEO, Marty Daniel founded Daniel Defense at the turn of the 21st century. From its humble beginnings as a start-up company, creating rails and accessories for the AR-15 platform in small batches, Daniel Defense has grown exponentially over the last decade, and is now known for its premium line of rifles and firearms accessories. Now with two locations and a combined 137,000 square feet of available manufacturing space, Daniel Defense looks forward to continued growth, as well as the opportunity to better serve their customers.
For more information on financing, visit www.danieldefense.com.