NFL: Fox Rejected Daniel Defense Superbowl Ad (But We Would Have Rejected It Too)

A TTAG reader wrote the following letter to the National Football League. He was angry at news that the NFL had rejected a Superbowl ad written and produced by rifle maker Daniel Defense. According to the league’s reply (after the jump), it was Fox Broadcasting that told DD to FOAD. But if Murdoch’s minions hadn’t, the NFL would have. How great is that?

Dear Sir

I’m aware of the NFL’s recent rejection of an advertisement by Daniel Defense that was to be aired during the Super Bowl this coming February. I am an avid football fan, I watch every game, I buy apparel, I go to games…when I can afford it.  I’m pretty much your ideal client. However, if the NFL sees fit to take itself out of the football business and into the “culture” business, I will cease to support it in any way . . .

Decisions have consequences and while the emotional message of folks like Michael Bloomberg and others who seek political or personal gains from their advertising dollars certainly strike a chord, their intended ends are such that I cannot support an organization that unequally lends them a very visible bully pulpit while denying the same opportunity to their opposition.  This is a country of democracy and free speech where open and rational discussions can and should lead to logical decisions for the better of our community as a whole.  When people or organizations begin to skew the message or data/information to reach a certain end while saying they’re inviting “common sense discussion” they are exploiting their power and position for the good of the few, not the needs of the many.

I respectfully ask for a written response as to why the Daniel Defense ad was rejected to be aired during the Super Bowl as well as a written copy of guidelines that must be followed for an ad to be satisfactorily selected to air.  In the absence of this, I can only assume this was a politically motivated decision crafted for personal or financial gain by you and your organization at the expense of true freedom of speech and will cease to support the NFL in any form.

This will not be easy, but it will be worth it to send a message that I will not stand for censorship of reasonable information and just discussion in the face of a populist, and ultimately statistically & logically unsupported viewpoint.

Thank you for your time & consideration.  I look forward to your response.



From: PR Comments
Date:12/18/2013 9:48 AM (GMT-05:00)
Subject: RE: NFL Politics


Paul Hicks forwarded your recent note to our attention.

Thank you for taking the time to write and express your views about the commercials broadcast during NFL games.

The NFL does not sell advertising time during game broadcasts. As the Super Bowl XLVIII broadcaster, the FOX network is responsible for selling ad space to this year’s game.

This advertisement was never submitted to the NFL. We were not aware of it. In any event, our advertising rules, along with the network’s standards, would have prohibited this ad from being shown during an NFL game.

In addition to voicing your concerns with us, you may also contact FOX Sports at 1211 Avenue of the Americas, 2nd Floor, New York, NY 10036.

We recognize your concerns and will do everything possible to ensure that the NFL continues to be the most respected sports league. We always appreciate hearing from fans. Your comments are very helpful and will be shared with others in the NFL.

Most importantly, we appreciate your support of the NFL.


NFL Public Relations