The above video is co-branded Moms Demand Action (MDA) and Mayors Against Illegal Guns (MAIG). As we pointed out previously, MDA is fast becoming the public face of gun control in America. No surprise there. The crusade for civilian disarmament is based on emotion rather than facts, logic or reason. Moms tug on hearts. Mayors do not. By the same token, Moms don’t have big bucks and Mayor Bloomberg does. This kind of agitprop costs real money. Also worth noting: the ad doesn’t promote any specific action. Speak out now? The average gun control supporter needs a lot more motivation and direction than that. Thank God they don’t get it.