“Ruger is looking to its fans and aficionados to help design a Ruger 10/22 rifle to commemorate the 50th anniversary of America’s favorite rimfire rifle,” the gunmaker’s presser reveals. Design a 10/22 that Ruger can sell to the masses and you will be rewarded. “The winning designer will receive a production version of their rifle, a trip to the Newport, NH plant to watch the production run, and $5,000 to be used toward the purchase of Ruger products.” Is there a catch? Sure! You have to own a Ruger 10/22; a basic Sporter will run ya three bills and a bit. And then you have to modify the gun, which may well cost you your marriage. JK. But it won’t be easy. And the result has to appeal to more than just you and your ballistic BFFs . . .
Ruger will review the submissions and narrow the entries to ten finalists. Ruger fans will then vote for their favorite design.
Do you surrender rights to the design. Yes. Yes you do. Do you get to name the new(ish) gun? No. No you don’t. Will you enter? Why are you asking me?
To enter the Contest, visit www.Ruger.com/1022Contest. Entrants must submit up to three photos of their customized 10/22, provide an itemized list of parts used, and give a brief description of their design. Submissions will be accepted beginning October 7 at 12:00 p.m. ET through October 18 at 11:59 a.m. ET. On October 21, Ruger will announce the ten finalists on the contest website and visitors can vote for their favorite design through November 1.
If you lack the requisite smithing skills or simply can’t be bothered, watch this space.