Pretty spiffy, eh? God knows how much money The Freedom Group spent on this series of videos, rebranding Remington’s firearms research and development facility as “The Rock.” (Dwayne Johnson’s lawyers must be happy.) They sure got their money’s worth, production value-wise. You got your slow-mo gun pron. You got your action movie nickname thing opening credits thing. And you got your strap line: “nobody can touch us”—which makes ’em sound like Howie Mandel clones. And yet the video above garnered just 4,267 views since May 1? The Rock: Smash Hits of HyperSonic Steel‘s racked-up just .357 views. (See what I did there?) That’s what you get when you dump 25 videos in big ole batches and forget to send the world’s most popular firearms blog a heads-up. Or guns to review. How about it guys? We promise not to publish any more party pics of Freedom Group CEO George Kollitedes. Honest.