Yesterday I saw a new commercial for CPI Security Systems. [Click here for a different CPI commercial featuring a “military grade microphone.”] The ad in question opens with a middle-aged couple talking about how they’d never thought about installing a security system until their son installed CPI, and they did the same. Cut to them in bed one night . . .
Then cut to the bad guy (always a 20-something white guy in these commercials) kicking in the front door. The alarm goes off. Cut to the CPI security center where the sweet young thing on duty looks at what’s happening via the surveillance camera they installed in the home, and screams at the intruder to “identify yourself” (yeah, right) while her male supervisor stands very close, looking over her shoulder.
Cut to the terrified couple in their bedroom, with him getting out of bed while assuring his wife he would check it out. Cut back to intruder, still standing inside the front door looking frightened and confused while the security system alarm is screeching and the disembodied voice is yelling for him to get out and warning him they’ve called the police.
Cut back to the empty-handed homeowner walking down the stairs that lead directly to the foyer where the bad guy is standing. They look at each other. Then the homeowner takes action: in his most authoritarian voice, he yells “get out of my house!” The bad guy looks even more frightened. Cut to picture of logo and voice-over about how CPI watches over you 24/7 and what a deal you can get if you CALL NOW!
What they didn’t show was what came next. The CPI monitor person and her supervisor watched helplessly via their surveillance camera as the 20-something bad guy pulled a knife and attacked the unarmed 50-something homeowner who challenged him. Or pulled out a gun and shot him. Or just beat the shit out of him.
Fortunately there wasn’t a camera in the bedroom, so they couldn’t watch while he beat the homeowner’s equally unarmed wife senseless, raped her, and made off with her jewelry in the 20 minutes before the police finally showed up.
I’ve looked for a video of this commercial. It doesn’t seem to be on YouTube (yet). Googling for it doesn’t seem to work either. If any of you have seen it on line, please post a link to it in the comments so everyone can see what they shouldn’t do when the security alarm goes off.