Hornady Ammunition. Fast. Accurate. Dependable. Unavailable. In the midst of the Great Guns and Ammo Shortage of 2013, Hornady wants its customer to know they’re not supermen (the ammo maker not their customers, who may or may not be from another planet). Hornady’s making as many cartridges as they can, as fast as they can. And they have no clue when the situation will improve. (Today’s gun control rout in the Senate could mark the beginning of the beginning of the end.) Make the jump for Hornady’s rumor patrol talking points memo and a plea to all-too-credulous consumers to skeptical-up and chill out . . .
Grand Island, Neb. –(Ammoland.com)- The current political climate has caused extremely high demand on all shooting industry products, including ours.
Empty retail shelves, long backorders, and exaggerated price increases on online auction sites – all fueled by rumors and conjecture – have amplified concerns about the availability of ammunition and firearms-related items. If the information you hear doesn’t originate from Hornady Manufacturing, don’t believe it.
Here are some of rumors we’ve heard, and questions we’ve received:
Have you stopped production, or has the government forced you to stop?
Not at all.
Did you stop selling bullets so you could only make loaded ammunition?
Since we can’t find your product you must be selling it all to the government.
Nope, less than 5% of our sales are to government entities.
Why can’t you make more? Ramp up production? Turn on all the machines?
We’ve been steadily growing our production for a long time, especially the last five years. We’ve added presses, lathes, CNC equipment, people and space. Many popular items are produced 24 hours a day. Several hundred Hornady employees work overtime every week to produce as much as safely possible.
We are producing as much as we can; much more than last year, which was a lot more than the year before, etc. No one wants to ship more during this time than we do.
We appreciate everyone’s understanding and patience. We don’t know when the situation will improve, so please bear with us a little longer. And remember, when it comes to Hornady Manufacturing, if you don’t hear it from us, please don’t believe it.