Taurus “Secures” Diamondback Firearms

UPDATE: The Taurus purchase never closed. Diamondback is back in the hands of Bobby Fleckinger, backed by private investors.

According to Taurus USA President Mark Kresser, his employer has “secured” Diamondback Firearms. Kresser describes it as a joint venture. The Brazilian gunmaker’s US arm is taking over Diamondback’s sales, marketing, web presence, customer service . . . pretty much every aspect of Diamondback’s business other than making and repairing their guns. The move comes as no surprise. Back in April, Kresser told TTAG Taurus was feeling expansive. In May, they bought Heritage Manufacturing. Now Diamondback. If you want to know why look above and then click below . . .

Taurus has been on the hunt for an American AR manufacturer for quite a while. The big bull’s began negotiating its Diamondback JV months before Newtown. After Diamondback debuted their new range of D8-15 gas impingement rifles, offering “value and versatility.”

While Kresser acknowledges America’s anti-AR zeitgeist, he’s as pro-2A an exec as you’ll find at the head of any large gunmaker. His support for firearms freedom isn’t just about money, although Taurus isn’t a charity. The man believes. By thy deeds . . .

Kresser’s decision to go public today, the morning after the Illinois Senate moved their unconstitutional gun ban bill to a general vote, hours before Diane Feinstein introduces her new assault weapons ban to Congress, demonstrates Kresser’s and Taurus’ determination not to be cowed by gun control advocates.

For that they should be applauded. Now, let’s see what they do with Diamondback.


Announces Exclusive Global Distribution Agreement

(Miami, FL) – Taurus® Holdings, a worldwide leader in firearms manufacturing, announces the finalization of their exclusive global distribution agreement with Diamondback Firearms LLC. As part of the recent relationship, Taurus will assume all sales and marketing efforts of the Diamondback branded products from its Miami, Florida office.

“I am extremely excited about the development of this new partnership,” states Taurus President and CEO Mark Kresser. Diamondback Firearms is a well-respected and recognized brand within the shooting industry. Along with their quality line of firearms, several other innovative projects are in the pipeline that make for a very optimistic future.”

Diamondback Firearms is a Florida-based manufacturing facility that employs highly skilled American craftsmen producing quality personal defense firearms for responsible gun owners. “Having the opportunity to become partners with a fiscally secure company that has parallel philosophies in sound business practices, innovative design and manufacturing that complements our brand, is a winning proposition for all parties,” says Bobby Fleckinger, Diamondback Firearms owner. “Finding a global partner in Taurus will insure a great future for our brand and one that I am proud to be associated!”  For Diamondback Customer Service, please call 888-380-2767.

About Diamondback Firearms LLC:

Diamondback Firearms LLC  is an American made firearms manufacturer based in Cocoa, Florida employing American Craftsmen to engineer and produce the highest  quality firearms for responsible gun owners.  For additional information about Diamondback Firearms, visit www.diamondbackfirearms.com.

About Taurus:

Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25 and PT-738 pistols made here in the US.  Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well.  For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.