PreventViolence.org‘s YouTube channel is posting gun control ads on a regular basis. Their aging website (last updated in ’07) confirms the video branding; they’re financed by The California Wellness Foundation. “Created in 1992 as an independent, private foundation, The California Wellness Foundation’s mission is to improve the health of the people of California by making grants for health promotion, wellness education and disease prevention programs.” The foundation was set up when Health Net switched from a not-for-profit to a for-profit health care provider, now listed on the New York Stock Exchange (HNT). No mention of guns on the CA Wellness site, but a 2010 report indicates the Foundation has some $100m in the bank. Meanwhile, New York Mayor Michael Bloomberg’s spending a good part of his vast fortune on gun control lobbying. The fight to defend and extend American gun rights is far from over.